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Fox Nation is making Its first big move Enter the field of live sports with the Professional Bullfighter Knights (PBR) League.
Expand its entertainment catalog with bold moves, Fox Nation is entering the live sports arena Start a new partnership with PBR starting August 8. The streaming platform will play the “PBR Friday Night Live” series, the first time Fox Nation has provided weekly live sports coverage.
Fox Nation enters live sports with a brand new PBR partnership
PBR Friday Night Live made its exclusive debut on Fox Nation starting August 8. (Fox News)
According to the press releasePBR is a global leader in professional bull riding, with more than 1,000 athletes participating in more than 200 competitions each year. In 2024 alone, PBR attracted more than 1.43 million fans to its event, and the broadcast attracted audiences from 288 million households in 67 countries and regions.
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The deal will bring Fox National Subscribers The series begins at sunrise in Florida, with 10-week waves of action throughout the United States and will continue every week in the fall, with 10 Friday nights nationwide broadcasting nationwide, finally hosting the league’s championship opener on October 24 at T-Mobile Arena in Las Vegas.
“We can’t ask for a better partner to start our first stroll in live sports,” Fox National President Lauren Petterson said in an announcement. “PBR is a very unique sport with an unparalleled, enthusiastic fan base, which is a great addition to the entire Fox Nation Chiand Giewer experience.”
The news came after Fox Country’s successful immersion Content with the theme of the West earlier this year Together with Kid Rock’s Rock N Rodeo, a hybrid team rodeo and concert event that attracted strong ratings.
Sean Gleason, CEO and Commissioner of PBR, said: “We are excited to have a strong partnership with Fox Nation to cover the team and the last cowboy station in real time.
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To build momentum for the “PBR Friday Night Live” series, Fox Nation will release season two of “Last Cowboy Stand” on Friday, July 11. The 10-episode series will follow eight amateur Bull riders on their wild journeys trying to win fast racing to fulfill their dream of joining the PBR team.
With the last Cowboy Station returning to Season 2, the bets are higher than ever in Fox Country alone. (Fox News)
This one-of-a-kind show provides viewers with behind-the-scenes access to the emotional and physical journeys of riders fighting for the future on professional bull riding.
As Fox Country Enter the live sports worldIts alliance with PBR tags is not only a strategic extension, but also an exciting addition to the platform and fans who can sign up today Click here.
