Photos: Big brands proudly take off. So your participation has changed over the years

A survey of gravity research under company managers reveals 39% of the companies plan to reduce their commitment to proud-related engagements, including managers in the Fortune 500 and Global 1000. And pride festivals feel the effects.

The NYC dump faces a deficit of 750,000 US dollars, around 25% of the total budget of the event, as is Legend of prideThe non -profit organization that runs the pride of the city. As a result, NYC Pride will have fewer swimmers, providers and actors, according to the organization, and cannot be able to offer LGBTQIA+ non -profit organizations to the usual level of all year round program and financial support.

In recent years, brand names have been expected to be sprayed throughout the proud celebrations: Event phases have company names, shop fronts on parade routes are not always financially supported by branding with rainbows and employee resource group-with brand t-shirts behind company banners.

Critics have accused Many of these companies that deal with the capitalism of rainbow or use the Pride month as a marketing strategy instead of actually supporting the LGBTQ problems and causes of Rather a party than a protest.

When was Pride Month undertaking? Companies started proudly as marketing technology in the 1990s, but Logos multiply at Pride Festivals in the 2010s. As soon as the Supreme Court decided that same -sex couples had to marry the fundamental right, the participation of the companies in the pride reached an all -time high. Look back in the decades to see how brands have become an ubiquitous part of the Pride Month.

Stuart Lutz – Gado/Getty Images

Noah Berger – Ruters

Neilson Barnard – Small pictures

Jewel Samad – AFP/Getty Images

Rommel Demano – small pictures

David McNew – small pictures

Rodin Eckenroth – Wirage/Getty Images

David Berding – Smaller pictures