Pinterest CEO Bill Ready told investors about the company Second quarter gain Name that the social app and inspirational bookmark could be considered as “AI-enabled shopping.” However, he believes that the active website, where AI agents buy on behalf of users, is still very much in the future.
The remarks were made in response to a question about the active website, which could impact the search funnel and companies like Pinterest, which positions itself at the early stages of the purchase trip – around the time when users are looking for ideas that could later transform purchases.
Investors are likely to worry that if AI begins to understand the interests of users, they could prevent users from buying from their own personality recommendations instead of using platforms such as Pinterest.
“I think this notion of an agent just goes and buys all the things for you without you doing anything,” ready said in the Q2 win. “I think this will be a very, very long cycle, so that he can play, as much as users think about it, where users will just be ready to leave something and do everything for them, except maybe some very useful trips,” he noticed.
However, he pressed that Pinterest would be thought of as an AI-enabled shopping, saying that the company does not speak that way, usually, because it is not as users think about it.
“But when users say things like” Pinterest just get me “, because they can open the application and the app will make recommendations to them proactively on things they are really interested in, which match their taste and their style, like a really great personal shopping,” he said.
The company alluded to this moment in the time when companies explore all ways to create new, AI-driven experiences, as a “Cambrian moment”, and touched on the various ways it has already operated AI. This included AI-operated recommended and personality systems, the use of proprietary AI models (including multimodal AI, which combines text and images), visual search experiences, conversation search and AI-operated advertising efficiencies.
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Not treated were the growing concerns about a user that too much Pinterest is now filled with ai-generated, low-quality content. The situation has become so bad that Pinterest Earlier this year had to launch a A new set of tools to fight this invasionAs tags for AI-generated images and controls for users filter Gen AI pins. The discussion also omitted mention of Massive user banswhich users believe comes from excessive trust to poorly designed AI modeling systems. (Pinterest would not say, if so, just attaching them to internal error. However, similar problems grow through social media, including Facebook,, Instagramand Tumblr.)
According to the call, Ready also talked about how Pinterest aims to compete in the war for AI talent, saying that people who want to work there are concerned about AI, who is used for good and used “responsibly.”
“On the mission side, I think we really prick over our weight,” the executioner explained. “Both in relation to what we do with tuning AI for positivity, creating a more positive alternative to what happens in the rest of social media,” he said.
Pinterest paddled after gains, as the company reported sales stroke, with revenue of $ 998 million, but earnings per share of 33 cents (adjusted), decreased from the 35 cents that analysts expected. The company also noted that more than half of its monthly users were Gen Z, and male users rose 95% per year after year.
