Steve Huffman, Director General of Reddit, said that this year Reddit plans to launch an updated search experience that will help users navigate the social network, but also respond “subjective, hard, hard, [and] Interesting questions. ”
The company plans to achieve this by integration Reddit repliesIts function, which allows visitors to ask questions and receive commissioned summaries of these answers and threads of the entire platform, into the existing search of Reddit.
“[In Reddit] Conversations, for 20 years, our users have left this absolutely massive corps of information, so we begin to unlock that with answers, “Huffman said during the 2024 revenue of Reddit on Wednesday.” We will continue to repeat this product. “
Reddit’s CFO, Drew Vollero, added during the call that Reddit recruits engineers to build a “small search team” focused on these capabilities.
Reddit is getting more and more ai as it is intended to grow. Last year, the platform brought in AI-operated translation into dozens of new territories, with more planned for this year, and ELMINES AI-powered insights for brands. Reddit too started testing pages of search results from AI-powered searcheswhich summarizes and recommends content through various Reddit communities.
Investors have been disappointed with Reddit’s fiscal Q4 metrics that were hit partly by changes to Google’s search algorithm. Daily active unique users in Reddit have risen 39% per year to 101.7 million users, the estimates of investors of 103.1 million units were lacking.
Huffman alluded to make Reddit look for part of the platform on board process to operate growth, retention and ultimately revenue.
“I think that helping the user be able to search directly Reddit, refine their questions about Reddit, then come directly to Reddit for those kinds of questions, and even integrate a search into something as on board over time – I think [these are] Really interesting things, “he said.” It’s amazing for us to pick up that signal […] And of course, that signal is an incredible monetary potential. ”
