The Rev. Al Sharpton is true to his word, launching a “buy in” campaign at Harlem Costco in support of the company’s rejection of a bid challenging its corporate DEI policies. The MSNBC host said he and 100 members of the National Action Network shopped at the store on Sunday.
Costco shareholders voted Friday to approve Say no to anti-DEI (Diversity, Equity and Inclusion) proposal by the National Center for Public Policy Research, an activist shareholder group. The measure would require wholesale grocery chains to publish risk reports related to their DEI policies.
Rev. Sharpton said in a post on )’s unwavering commitment to support.”
Revised edition. Al Sharpton threatens boycott of companies that end DEI: ‘You took everything away’

Pastor Al Sharpton speaks to attendees at the National Action Network National Conference on April 6, 2022 in New York, USA. (Reuters/Eduardo Muñoz)
During a speech outside the Grocery Club, Sharpton said he purchased $25 gift certificates for 100 “buy-in” participants that they will use at Costco to reward the wholesaler giant for not abandoning its DEI commitments. .
“We shop at Costco because they stand with us. People who stand with us, we stand with them,” Sharpton said.
sharpton call boycott About company abandoning DEI policies during Martin Luther King Jr. Day speech at Metropolitan AME Church in Washington, D.C.
“Why do we have DEI? We have DEI because you’re taking away our diversity, you’re taking away our equity, you’re taking away our inclusion. DEI is a remedy for the institutionalized bigoted practices of race in academia and in these companies Measures. Now if you want to put us back in the back of the bus, we’re going to give you the Dr. Kim-Rosa Parks treatment,” Sharpton said.
Trump’s federal DEI purge furloughs hundreds, cancels $420 million in contracts

Costco shareholders voted Friday to reject an anti-DEI (diversity, equity and inclusion) proposal put forward by activist shareholder group the National Center for Public Policy Research. (Photo by Anthony Devlin/Getty Images)
Sharpton’s move comes after President Trump’s Executive Orders End the federal government’s DEI initiatives. According to DOGE, the order has resulted in the furloughs of nearly 400 federal officials and the elimination of more than $400 million in federal spending on DEI programs.
On Sunday, the head of the National Action Network blasted Trump’s actions as a “blatant insult” to the Black community and other minority groups outside Costco.
McDonald’s latest company to roll back ‘woke’ DEI policies as trend continues into 2025
While Costco stands firmly behind its DEI policies, many other companies are choosing to abandon controversial programs After nationwide backlash. Facebook, McDonald’s, Walmart, Harley-Davidson and many other companies have canceled DEI programs in recent months. JPMorgan Chase CEO Jamie Dimon highlighted the bank’s DEI policy during an interview at the World Economic Forum in Davos.
Ethan Peck of the National Center for Public Policy Research said fox news numbers He believes the battle with Costco isn’t over yet, and there’s still a “good chance” the wholesaler will abandon its DEI policy before the end of the year.