For Sébastienborget, the original SandBox, which was originally enthusiastic about the game, is one of the most well -known Yuanyuan platforms in the world. It has more than 6.3 million user accounts, including connected encryption wallets.
It is the nearest Alpha Season 4 The selected activities attracted more than 580,000 unique players in just six weeks, generating 1.1 million blockchain transactions and sales of 350,000 NFT. Their creator’s economy continued to develop. Published on the platform.
As a continuous entrepreneur with a telecommunications background background, Borget helps the sandbox to ensure that more than 400 major brand partnerships have been established, and their local tokens SAND has been established as the second largest game tokens for Barg Bart CAP. CoinmarketcapEssence
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Here, Borget, a spokesman for the consensus of Hong Kong, will discuss the dominance of Asia in the blockchain game, the cultural localization method of the sandbox, and the potential impact of AI on the game industry.
The interview has been condensed and milded to clarify.
What prompts you to start the sandbox?
I have always been a technical fetus, and I am an early use of game hardware. My journey began in Super Nintendo. Since then, I have almost every game console on the day of release. That childhood passion pushed my dream of creating my own video game one day.
My co -founder Arthur Madrid and I have cooperated since I started in 2007 and founded three companies. Two of them successfully withdrew from the two companies. In 2011, we turned to the mobile game and launched the 2D world construction game. It has obtained the creativity of 40 million downloads and 70 million players, but we face challenges in retaining game creators. App Store and Google Play restrictions make us unable to share income, which will cause creators to leave with the passage of time.
By 2017-2018, I am trying Bitcoin mining and blockchain technology. When Cryptokitties appeared, I regard NFT as a solution to change the rules of the game-allowing players to truly own and monetize their creation. At that time, we decided to rebuild the sandbox on the blockchain to make the incarnation, the virtual land and assets into NFT, and launching our own token -driven economy.
How do you deal with challenges such as bear markets and transfer users?
We have been established in each market cycle. When we started in 2018, this is a bear market-fundraising is very difficult. Our Animoca brand, True Global Ventures, Square Enix and Hashkey have won the Asian Animoca brand, True Global Ventures, Square Enix and Hashkey. This is our first indicator, that is, Asia’s interest in blockchain games is stronger than the West.
Our 2021 B series was led by Japan’s SoftBank, which strengthened this trend. Although 2022-24 is the era of loser, we focus on expanding in Asia, where we see continuous interest. In the past two years, we have established small and agile teams in India, Singapore, Vietnam, Thailand, South Korea, Japan, Hong Kong, Turkey, and even Saudi Arabia. Today, Asia accounts for 40 % of our audience, partnership and income, making it a key pillar of our growth strategy.
How does sandbox adapt to markets such as Japan, South Korea and Southeast Asia. Each of them has its own unique user base?
Unlike some Western companies that first give priority to the US priority, we build the sandbox as “Yuan”, and we focus on localization from the beginning. We have not established with a large concentrated team, but at every time The country is embedded in a small, regional -centric team. Project solo -S one of the footsteps of top network-even cooperate with South Korea Incheon CityEssence In Japan, a major milestone is us and we and Attack TitanGlobal recognition of specialized rights.
For us, localization is far beyond translation. This is a brand of cultural significance. These brands really resonate with local audiences. The strategy plays an important role in promoting the strong participation of Asia.
How to attract creators and gamers with AI sandboxes?
AI is still in the early stage of the game, but we have explored its potential in several key areas. In order to chat, we are using GGWP AI Ensure and good player experience. In sports capture, our partnership with Kinetix AI enables us to create realistic avatar animations directly from video capture. We are still trying to generate AI to create games, especially in text -based AI -driven design, although it is still integrated.
In addition, we are considering using AI -driven non -player characters (NPC) and virtual agents that can perform intelligent dialogue and perform PVP strategy. Other platforms such as Minecraft and ROBLOX have begun to try AI -driven virtual agents. We are closely monitoring their progress to determine whether similar innovation is suitable for sandboxes.
How do you see monetary incentives and monetization models in the sandbox?
Web3 monetization is still developing, but our LiveOps game management system has become a verified model with regular game activities, tasks and task -based rewards to promote participation. In the fourth quarter of 2024, we launched the fourth quarter, although the bear market is the most powerful season for us to date. On this momentum, we plan to expand scale in 2025, from one major season to four seasons of events each year.
However, the wider web3 game field is still uncertain. The game -based games are still attractive, although their monetization models have not been tested. At the same time, high -quality Web3 titles such as Shardbound, SHRAPNEL and Metalcore are trying to copy the traditional AAA game revenue model, which indicates that it is a more continuous economic framework in this field.
With the stable adoption rate of driving in Asia, do you see the sandbox integrating the stable Stabalecoins into its ecosystem?
Stablecoins is the key to business and enterprises, but they are still highly concentrated. We are seeing the emerging regional stable, such as the Stable of the dollar in Hong Kong, and USDC and USDT. A wider question is whether the US dollar will still be the main reserve currency in Web3, or whether Asian substitutes such as RMB China or HKD will rise. This may affect international trade and encryption settlements.
What are the least underestimated aspects of game ecosystems in the Asian market?
In my opinion, the culture and daily habits of South Korea, Japan, China, and other Asian markets are deeply fixed. For example, you look at these countries and see the older generation of stocks, real estate, digital payment and transportation systems. Unlike Western countries, there is no resistance to the use of new technologies.
Another thing is indeed not evaluated as storytelling stories, representation, and brand issues in games and web3s. Look at members such as Shiba Inu or Dogecoin-they resonate because they are consistent with the Asian brand strategy. In these strategies, mascots and stories are important. This is why gaming works well here.
Even if the web3 game level competition environment (eliminates the difference in regional expenditure in the game), it still needs local teams, local manpower and cultural adaptation. You need people on the ground because local content and participation are still promoting the growth of these markets.
Are you most excited about the stage on the stage of Hong Kong?
I am interested in the evolution of AI -driven virtual agents. It surpasses the static NPC. With full interaction, the role of AI -driven role enhances the immersion in the game. Another key development is the rise of the application chain. Projects such as ABSTRAKT and Pudgy Penguins have created a new model that is reshaping the web3 game infrastructure.
At the same time, the global encrypted environment is undergoing major changes, especially in Hong Kong to position itself as the leading crypto hub center. With the new US presidential management, the problem still exists: how will the change policy affect a wider web3 ecosystem? With Hong Kong, Dubai, Singapore, and even France, competition has become the world’s top encrypted hub competition. It will be fascinating to see which jurisdiction leads to the future of digital assets.