Second Life Podcast: Alyssa Wasko Stein

Welcome Second lifea podcast that draws attention to successful women who have made significant changes in their careers – mastering the hub fearlessly. The direct boundary hosted by Who What Who What Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Who Dright Hillary Kerr is the game-changing women of their own field. subscription Second life exist Apple Podcast,,,,, Spotifyor anywhere you get a podcast, stay tuned.

Alyssa Wasko Stein is the epitome of entrepreneurs. As an incredibly chic founder Los Angeles– Based on women’s clothing brand Donni – Long-term Beloved brand Who wears what clothes – Stan’s story is one of the fashion empires that turn personal passion into a thriving fashion empire.

Her entrepreneurship was triggered very early. She grew up in Denver, selling aquarius to festival audiences and even started a handbag business when she was nine years old. That natural hustle and bustle drove her through the university, where she studied retail and consumer sciences, and Chanel– Later it evolved into a full-time role in visual sales after graduation.

But Stein’s path turned key during her sophomore year, when she faced devastating losses from her father Donald. She transformed grief into creativity and founded Donni Charms, a scarf business named after his honor. Stein, who handmade each piece, injected his heart into the brand while working at Chanel. Her dedication paid off when a major wholesale order popped Donni Charms into a new territory, prompting her to start manufacturing and eventually leaving Chanel’s joint venture focused on a full-time.

Stan eventually moved his business to Los Angeles, renamed the business Donni, despite no formal design experience. Impressively, in just four weeks, she expanded her brand from scarves to a full-fledged clothing line with nearly 30 Skus, showing off her talent and fearless ambitions.

Today, Donni is known for their stylish and versatile pieces that resonate with modern women and appear on major retail platforms such as Revolve and Shopbop.

Listen to the latest episode Second life Listen to how Stein built a fashion brand in the modern era and keep scrolling to shop our favorite picks from Donni.