Born in 1999 puma Mustero is still riding the wave of nostalgia comebacks. Since its relaunch last year FW24 performance. With whirlwind success, Puma returns paris fashion week This season is about honoring Mustero in another dedicated experience.
Occurs over four days, puma monster House showcases a recording studio and exploration space for the brand’s creative collaborators such as unified display,,,, cold archiveand more – come together for workshops and immersive presentations. On opening day, content creators Emmanuel Akagete Join Fashion Week revelers in Le Marais District a day in the life.
Akinte rewinds to the start of a jam-packed Wednesday wearing baggy denim jeans, a collared leather jacket and a pair of Puma Mofo sneakers. When ready, he heads to the activation, which can be spotted with a tentacle-like entrance arch that unifies from the nearby white buildings. Inside, Mostello’s unique style continues to be incorporated into the interior design, from the wall graphics to the industrial-looking lecterns and steel-structured tables.
Open Room curated by Footwear Catalog Hart copy and collectors internal label. Here, they’ve hand-picked a variety of kicks from the Puma archives, including many silhouettes attendees have never seen before. Once he explored the dedicated exhibition room and previews of upcoming releases, the space led to a bespoke workshop. Studio Hagel. Along with other creatives, he jazzed up the look with lime green eyeball accents, tapping into the monster aesthetic to give it a truly “shooter” look.
Go to by grand slamAkinte caught a surprise DJ set by PUMA collaborator Septa He then spent some time sightseeing as he wandered over to the Eiffel Tower. Later, he reunited with other Fashion Week attendees in the Blu-ray space on Rue Belhomme, which also hosted a four-hour Trance Music Spun. Evian Christ.
View full a day in the life Episode of Puma Mosto House with Emmanuel Akinte in the gallery above.
To browse the brand’s latest releases, head to its website Now with partner stockists.
