Stella McCartney Formally recover a minority equity from it LVMH In the latest business movement of the brand. Although LVMH stripped the brand, the designer still plans to use the new title of the global sustainable development ambassador with the group.
WWD The LVMH statement on divestitudes, the statement confirmed that McCartney was regaining “cooperation of results after more than five years”. They added: “The new chapter of Stella McCartney reflects her desire to write a new page in the story after she closely cooperates with the group to strengthen the basic principles and governance of the house.” LVMH also It is confirmed that McCartney will still cooperate closely with the organization and provide suggestions on sustainable matters for the new ambassador for Arnaults.
When LVMH obtained a few equity in Stella McCartney in Stella McCartney in 2019, it is reported that Bernard Arnarsault is “very happy” for this partnership, especially Because the decisive factor is McCartney’s commitment to sustainability. With the help of LVMH, McCartney got what she wanted, and unlike her with the top 50-50 transactions of Kelin, most of her companies retained. In LVMH, McCartney helped to take the lead in carrying out several sustainable development plans, including the recent establishment of a partnership with Veuve Clicquot, which transformed the manual collected grape from champagne to luxury accessories. In her spring performance in 2024, she saw a bag made by the model with a runway to upgrade grape garbage. According to LVMH, the new grape material was created in less than 18 months, and it reduced many greenhouse gas emissions through leather and brewing.
