- Taco Bell extends his Live Más Café conceptOpen 30 locations before autumn. The fast food chain focuses heavily on increased sales with drinks. The move comes for a month after McDonald’s closed the spin -Off of his COSMC.
McDonald’s could be Cosmc’s earthBut Taco Bell believes that there is still great potential in the special drink.
The company has announced plans to add 30 more Live more coffee Locations until autumn 2025. These will be located in South California, Dallas and Houston. Officials say this is the beginning of a multi -year transformation for the company.
According to the company, the goal is to increase sales with drinks to 5 billion US dollars by 2030.
“We see today that people, especially younger consumers, grab refreshing drinks as part of their lifestyle,” said Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer in an explanation. “So we make big investments to become the ultimate drink.”
In conjunction with the move, Taco Bell will debut a new represcas menu nationwide, which will have six different settings against Agua Fresca.
The first live más café was launched in San Diego last December. Taco Bell Cooperation with the Diversified Restaurant Group (DRG) on the new concept. DRG is a franchisee who has contributed significantly to innovate Taco Bell. With over 300 units, DRG was currently part of several new concepts, including the Cantina design and the introduction of several new special drinks.
The expansion takes place only one month after McDonald’s called the connector Drinks oriented cosmcsClose all five locations in the chain in business after less than two years. Some of the most popular drinks of the COSMC make it to the menu of Standard McDonald’s. The company did not say what these would be, but the most popular offers at the end of January were the acidic cherry energy burst, the Churro Cold Brew Frappe and the island pick me up.
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