Last week, 2025 Equation 1 The season begins with the Australian Grand Prix at Albert Park in Melbourne, known for its relatively flat layout, but cannot be predicted due to the city’s infamous weather. The sudden change between the temperature and sudden downpour of the race weekend posed a challenge, and even experienced racers were upset, leading to multiple crashes and deployment of safety vehicles. The dramatic conditions eventually led to a fierce high-level battle, which added to the excitement of the season opener. Furthermore, the Grand Prix marks Tag Haulwho is Rolex as a global partner in Formula One, Official timekeeper.
Twenty years later, Switzerland’s Mason has now re-established a historic partnership with Formula One. At this critical moment, the brand is CEO Antoine Pin, who held the position after serving as managing director of the Bulgari Watch Division. In the early stages of reflecting on his appointment, PIN expressed a positive outlook, despite the challenges he faced, saying: “I feel good and I love taking the position.”
Pin, who was with Tag Heuer earlier in his career, quickly adapted to his new position, avoiding the steep learning curve that is usually associated with such dating. As he noted, his familiarity with the brand made the tweak smoother: “At least I’m not in the discovery phase. Now, I’m more at the stage where we can really think and build excitement than just from a tactical point of view.” Six months after his role, PIN expressed his passion for the future, emphasizing the excitement and building momentum of the program – especially with the start of a new Formula One season.
Custom Monaco split second chronograph given to Max Verstappen ahead of the 2025 Australian Grand PrixTag Haul
Max VerstappenKym Illman/Getty Images
Liam LawsonKym Illman/Getty Images
Tag Heuer has been an official partner and timer since 2016 Oracle Red Bull Racing Formula One Team – A collaboration that celebrates multiple world champion victories and an exclusive special edition timepiece. Despite Tag Heuer’s recent appointment as the official timer for Formula One, Maison is still in aligning with the Red Bull Racing Team to support four-time world champions Max Verstappen Playing in the 2025 season with new arrival Liam Lawson
Max Verstappen’s outstanding Formula One career, characterized by his dominance and four consecutive titles, was strongly supported by Tag Heuer. This luxury watchmaker marks a milestone for Verstappen, with custom timepieces such as special editions Monamonaco Titancelebrated his victory in the 2021 Monaco Grand Prix. In 2025, ahead of the Australian Grand Prix, Tag Heuer showed Verstappen the custom Monaco chronograph with his name engraved, with four stars symbolizing his world champion status.
“Through partnerships or relationships, the longer you know each other, the more natural everything becomes.” – Max Verstappen
Antoine Pin’s relatively calm and enthusiastic prospect for Tag Heuer’s future is similar to Verstappen’s mentality in the new F1 season. “Through partnerships or relationships, the longer you know each other, the more natural everything becomes,” Verstappen said in a partnership with Maison, Switzerland. He noted that many memorable experiences shared with Tag Heuer highlighted their mutual appreciation for the sport’s long history.
Plus this season’s excitement is Tag Heuer’s signature pit clock inspired by it 1986 Formula 1 seriesLast spring, this was with Keith. The updated design features an enlarged 1,200mm dial and bezel rendered in an amazing combination of a white dial and a red tachometer bezel. With high visibility LED lighting enhancement, the clock not only has functional purpose, but also has a bold visual statement, enhancing the durable connection of the label Heuer to Equation 1 1.
Innovation has always been the cornerstone of Hall’s philosophy, but Swiss Maison also has a deep appreciation for his archival creation and often draws inspiration from the past. in, Limited Edition 6000 Series Ayrton Senna TimePiece has the special perceptual value of the CEO of Heuer, the new label. PIN describes his connection to the watch as “emotional” and points out that it marks his first time working on watch collection while celebrating the legacy of the legendary racer. The model also represents a milestone for the brand as one of its earliest limited editions.
PIN also attaches great importance to legacy reflected in old-fashioned models, and is also a strong advocate of modern innovation. At the 2025 Australian Grand Prix, he wore a new Formula One chronograph with a blue speedometer and a cell phone. While the Watch brand CEO seems to be able to showcase the latest version, PIN emphasizes his true affinity for the work, which explains Tag Heuer’s current achievements and where it goes. This double appreciation of legacy and forward-looking design encapsulates the balance that defines the brand’s sustained development.
“This year we are committed to the world of racing.” – Antoine Pin
Tag Heuer’s commitment to innovation lasted for 40 years after the debut of its first Formula 1 watch. Looking back at the brand’s development, PIN highlights Tag Heuer’s transformation as a highly integrated manufacturing industry today – equipped with its own design studio, and most of its workforce dedicated to production and product development. He likens the unveiling of new technology to the process of aging, describing the brand as a “mobile company” that has grown and evolved over time. The brand’s affluent history has not hindered innovation, which is the source of motivation that drives its pursuit of excellence.
As 2025 unfolds, Antoine Pin announced “This year’s dedicated to the world of racing,” a theme thanks to its recent chronometer lineup unveiling the theme during this period. 2025 LVMH Watch Week. There are two outstanding models: one dedicated to Red Bull racing, and the other is a modern style of Formula One chronograph. The focus on innovation and heritage shows the exciting future of Tag Heuer and has the potential to debut a new timepiece in the upcoming competition. Additionally, the brand may continue to draw inspiration from the archives, taking the vintage design seen in the latest Pit Lane Clock as an example, while maintaining its momentum to create fresh and groundbreaking pieces.
