Some can call Franz von Holzhausen’s accidental destruction of a Tesla cybertruck window as a mistake. Instead, it would rather call it a “great mem” from Holzhausen.
During the unveiling of Tesla Cybertruck in 2019, the company’s chief designer threw steel balls into the vehicle to demonstrate that the Windows CEO Elon Musk from “armor glass” was indeed particularly hard. However, the windows, however, unexpectedly shakenMusk, which delivers the rest of his presentation of the new truck while he stands in front of the damaged car. The Tesla share fell by more than 5%the next day.
While the incident seemed like an omen, which indicates that the cybertruck fails, the botched demonstration actually opened the opportunity to give the new model a spotlight, said van Holzhausen in one interview with Tesla Club Austria Published on Saturday.
“It was just one of these Murphy laws in which something happens about something, but it turned out that it was a great MEM,” said von Holzhausen, referring to the phenomenon when something can go wrong, it will usually be. “And I think, in a strange way – we don’t make marketing – but it became a great marketing moment.”
“It was not an expected moment, but at that moment you have to roll with it,” he added.
After the vehicle was unveiled, Musk A published video To X by van Holzhausen, who throws a steel ball on the Cybertruck model before the start, with its windows the power of the throw was without visible damage. The video was viewed more than 6 million times within three days of its publication.
“Guess We have some improvements before production, Haha, ”wrote Musk.
Days later Musk whirled the success of the cybertruck start and said more than 200,000 orders for the vehicle. While Tesla Cybertruck numbers do not break out when it reports the profits and instead grouped them up with the S and X model, the company remembered almost all cybertrucks that had it on the street at the beginning of this year Due to a problem where an outer plate could remove and which was only founded Around 46,000 vehicles.
Larger problems than broken windows
Despite Musk’s pre -order optimism, Cybertruck’s unfavorable start was a sign of the vehicle. Although Musk initially bragged, the truck would only be 39,900 US dollars in retail retail in retail retail when it was expected to be launched at the end of 2021. The cybertruck stood years ago of delays and debut in November 2023 with a price of $ 60,990.
Tesla tried to win the shattered glass misery with a back $ 45 T-shirt sold on your website, but the brand developed a Otherwise acidic In other parts of the Internet, especially as concerns about the safety of the cybertrucks, the saw saw Numerous callbacks As a result of an incorrect tire pressure monitoring system, among other things – including the problems mentioned above Remember all 46,100 cybertrucks ever delivered in March.
In order to stack on his problems, several deaths occurred according to cybertruck storms. One Legal dispute claimed that the truck had defective security mechanisms after a man in Houston had died in a crashed cyberruck that broke out on fire.
Safety concerns and recalls connected to the cyberruck fell together with the weak turnover for the truck. The demand of the vehicle remained stable Last year, but cybertrucks are now accumulate in lots The stocks of the unwanted vehicles navigate as traders. In the last quarter, Cox Automotive reported the sales of cybertrucks Influence of 51% compared to the previous year To only 4,300 vehicles that were placed in the shade by the Ford F-15 Lightning and the GMC Hummer EV truck, as legacy brands.
“It is enough to say that the hyper-competitive EV market does not offer the restless car manufacturer a relief,” said Cox Automotive in his report.
Tesla did not react Assets‘s request for comment.
