Less than two years after his ragged debut, Tesla makes an aggressive, almost desperate, moves to save the Cybertruck, a vehicle widely seen as one of the largest busts in recent car history.
Faced with production misfortunes, quality control overhaul and disabled sales, the company added its polarization truck to a mass sales event, offering a powerful stimulus, which it has historically reserved for its most loyal customers: a free transfer of its $ 12,000 full self-driving (FSD) software.
It is an impressive dealership and a clear signal that the company is ready to sacrifice a significant income flow to obtain the angular, stainless steel of many and on the road.
The offer, quietly added to Tesla “Current Offers” pageAllows existing Tesla owners who have already purchased FSD to transfer that ability to a new Cybertruck, for free. For years, FSD has been locked to the vehicle, not to the owner. To make it transferable was the single most requested function of Tesla’s loyal fan base, and so far the company has only offered it for its high volume Model 3, Y, S, and X-vehicles during short advertising periods.
Adding the Cybertruck to this list is a strategic gambling. On the one hand, it is a powerful attraction for the thousands of dedicated owners of Tesla, who may be on the fence of the unconventional truck. On the other hand, there is a recognition that the CyberTruck cannot sell in its own merits.
The move comes in the middle of a larger sales Blitz as Tesla hugs for the September 30 end of the Federal EV tax rate of $ 7,500. The company offers deep invention discounts and 10,000 free overload miles through its lineup. But CyberTruck’s inclusion in the FSD -transfer promotion is unique, aiming at the only group of people who may still be interested: the Tesla faithful.
Since its launch, the Cybertruck has been plagued by problems. Early models were criticized for inconsistent panels, susceptibility to rusty spots, and a lot of software skates. More importantly, its radical design and high price point failed to attract mainstream truck buyers, which continue to flock to established models such as Chevrolet’s Silverado EV, which bends in a more conventional design.
While Tesla does not publish specific sales figures for the CyberTruck, industry analysts and registration data suggest that deliveries have dropped a lot of initial projections. The truck is a rare sight on US roads, a distant cry of the almighty presence of the Y or Model 3. In the second quarter of 2025, Tesla sold only 4.306 Cybertrucks, down incessant 50.8% of the 8.755 units it delivered over the same period last year, according to 8.755 copies. Kelley Blue Book.
Offering the FSD transfer, Tesla essentially subsidizes the CyberTruck with its most profitable product. It is a short -term solution to a long -term problem: How do you sell a vehicle that the market seems to suspend? Currently, the answer seems to be supported by the loyalty of existing clients and giving away the family jewelry to close the agreement. Is it enough to turn the tide for the troubled truck.
