- Surveys from Caliber and T-Online both show a severe decline in favor for Tesla among Germans. The turnover in the first two months of this year dived in the middle of controversy via Musk’s hug of the AfD and a planned production filling to 71%.
In a wealthy residential area of Berlin, four Tesla The vehicles that were burned to crispy in the early morning of Friday after unknown vandals had brought them on fire.
This recent arithmetic acting on the cars of CEO by Elon Musk is now examined by a special commission for its likely political motive.afterto the city’s police department.
It is symbolic for the complicated love relationship between the musk and a country in which its only production work takes place in Europe and is less than an hour away from the crime scenes.
While the four burned cars may be the most lively manifestation of Germans who turn their backs, the surveys indicate that consumers in the largest economy in Europe want the brand over Musk’s hug from President Donald Trump and the populist to the far right.
“The correlation with Musks behavior cannot be overlooked,” Shachhar Silbershaz, head of the Danish market research company Kaliber.toldThe leading business of the country dailyHandelsblatt.
His team has asked Germans in their opinion about Tesla for months. In August, shortly after Musk Trump approved, 31% stated the purchase of a Tesla as her next car.
That fell to only 16% in the middle of Trump’s inauguration and the scandal in January Musks stiff gesture This initiated comparisons with a Nazi greeting. According to the newspaper on Monday, however, February recorded a slight back rim to 20%.
After a catastrophic January and February, March should have an improvement
This is still far more positive than an informal survey by T-Online Last week The Germans asked if they would buy a Tesla. More than 94% replied “no”, while only 3% gave, they would still do it.
Although it was not carried out with the usual, strict strict professional polling station such as caliber and was therefore not statistically representative, it was remarkable that a record number took part, around 100,000 over the website.
Tensely that indicates that the brand loses ground in Germany, which is associated with around 380,000 vehicles sold with around 380,000 vehicles in Great Britain last year.
The latest sales data support this. In January, registrations of the New Teslas 60% crashedA descent that accelerated to 76% in February.
Part of it is due to theConversion from the original model YFar and path of the bestseller of the brand, to a somewhat newer version that debuted this month. The Tesla factory outside of Berlin closed the preparation of the assembly line for a period of time.
Some customers will also have postponed a purchase to wait for the update. The results of March will therefore most likely have a strong improvement compared to the steep jump in the first two months.
Pictures of Musk’s controversy can affect German laws
The direction of the latest surveys indicate that Tesla has difficulty swinging back the market share in view of the growing number of competitive models. A baptism of Germans is made angry by his failed attempt Install the right -wing extremist power When choosing the last month.
It is a remarkable fall from Grace for Entrepreneur Musk, who took a great chance in choosing a high wages in Germany for the place of its third vehicle factory.
When the country’s domestic car manufacturers preferred to set up new production facilities in countries such as Hungary in order to benefit from the lower labor costs of Eastern Europe, Musk invested billions to build its location on a piece of land on the edge of Berlin.
Germany’s often high degree bureaucracy– including the complete pressure from tens of thousands of pages with approval applications for records –Not in prison. Also the opposition of some groups that protested against the effects of the system on the local water supply.
The Tesla factory, which has contributed significantly to the otherwise weak economy of the region, has become a symbol of musk and not just a company. Last month, it served as a backdrop for a protest with a picture of the stiff -armed greeting of the CEO, which was projected onto the building in addition to the words “Heil, Tesla”.
The greeting is strictly forbidden in Germany. Even the image itself as a political statement against Muschus could possibly possibly Falling local laws.
This story was originally on Fortune.com
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