Tesla vehicles were parked outside a dealership in Austin, Texas on July 24, 2025.
Brandon Bell | Getty Images
TeslaNew car sales plummeted in July in both the UK and Germany, expanding the European downturn for U.S. electric car manufacturers, according to industry data released on Tuesday.
data publishing The United Kingdom Association of Automobile Manufacturers and Traders (SMMT) showed that Tesla’s new car sales fell nearly 60% last month to 987 units, down from 2,462 a year ago.
In Germany, Tesla’s sales fell to 1,110 units in July, down 55.1% from the same month in 2024. Tesla sold in its largest economy from January to July fell 57.8% to 10,000 units, ( data From the road traffic agency KBA shows.
By contrast, China’s EV giant BYD reported astronomical growth last month in two of Europe’s largest auto markets.
Byd sold 3,184 units in the UK in July, surpassing sales a year ago. The company has achieved similar success in Germany, with sales up nearly 390% year-on-year.
Potential customers inspect electric vehicles from Chinese manufacturer BYD in a dealership in Berlin, Germany on May 23, 2025.
Sean Gallup | Getty Images News | Getty Images
Latest figures Reaffirm the downward regional trend For sale Elon MuskThe company continues to face fierce competition, especially from Chinese electric car manufacturers, as well as the reputational damage suffered by Musk’s inflammatory rhetoric and relations with the Trump administration.
Data released by the European Automobile Manufacturers Association late last month discovers Tesla Lost market share in Europe The sixth consecutive month.
Musk warns that the company could face “several tough quarters” as it faces higher tariff costs and expiration of U.S. federal electric vehicle tax credit
