Goal Offers a basket of “must-have” planes for less than $ 20 because it promises to maintain 2024 prices for products such as colored pencils, notebooks and folders despite economic uncertainties in relation to tariffs.
Target has often picked up the advertising strategy in recent years. Cut Or the prices for important seasonal categories such as toy or Thanksgiving dinnerAnd at the same time promote lists of related elements that fall under a certain amount.
In this case, this list contains super-cost items such as $ 0.50 composition books, $ 3-lunch sacks and $ 5 backpacks.
Still concentrated on affordability: In a recent call, Rick Gomez, EPP and Chief Commercial Officer said at Target that back-to-school was the “second largest season of the year” behind the holidays and that his range would build on the commitment of Target in order to affect customers in Key Life moments.
- The shop has fought In the past few months with a decline in foot traffic and Reputation damage After the company’s decision to reset its initiatives for diversity, equity and inclusion (DEI).
The renewed focus of Target on affordability origin According to the amount of the Covid 19 pandemic, and so far it has remained in the face of potentially inflationary tariffs.
“We have a lot of levers to alleviate the effects of tariffs, and the price is the very last way out,” said John Hulbert, VP from Investor Relations at Target, to the shareholders in the first quarter during an earnings discussion. Other retailers and brands have made similar obligations Hold the line at prices and some promised this similarly Lock prices On a historical level.
This report was originally published from Retail.
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