The fallen German, driver giant Volkswagen can please the most discouraging intersections in its history in a segment of his business empire, which continues to boom: sausage, consolation.
Volkswagen 2024 income, Published on Tuesdayshowed a decrease in vehicle turnover by 3% together with a decline in net profit by 30%. The increasing costs and the falling demand from the automobile manufacturer prompted the group to agree up to 35,000 jobs by 2030, and German factory closures to turn the assets around.
However, currywurst with Volkswagen Branded shows no signs of a similar downturn.
The VW Currywurst, which lovingly has described the component number 199 398 500 A, has been serving the company’s employees and locals in Wolfsburg since 1973.
The currywurst is produced by a Volkswagen employee in his own house and feeds the tens of thousands of the company’s employees in its German facilities. It can also be found in the Wolfsburg Football Stadium and in supermarkets all over Germany.
The IG Metall Union, which represents the German workers from Volkswagen, confirmed that Volkswagen had sold 8.552 million parts of her currywurst last year.
This is only slightly lower than the 9 million cars that the entire Volkswagen group sold last year. The currywurst turnover already exhibits that of the Volkswagen brand itself, which was 5.2 million vehicles last year.
The company sold 6.3 million of its original currywurst in 2024, each of which was consumed by ten by the company’s workers. Another 2.2 million were sold as a hot dog version of the currywurst through retail.
The group also managed to sell 42,000 units of a vegan version of its beloved sausages.
“Volkswagen stands for innovation – on two, four and many other wheels and yes – also on the plate!” The director of Volkswagen HR, Gunnar Kilian, published on LinkedIn on Monday.
“With over 8 million Volkswagen -Curry -Wursters sells us, we celebrate a new sales record. But we don’t rest on our laurels: Our next currywurst coup is already in the works! “
The IG Metall Union, which saved Volkswagen for months last year, to find a way out of the automotive manufacturer’s decline, made the growing importance of the modest sausage high compared to its vehicles.
“For years, Volkswagen has been selling more curryworts than vehicles with the VW logo – although such a comparison is of course a question of taste.
“However, one thing is certain: With the current 8.6 million units, VW’s currywurst sales not only outperform the sales of the car mark (2024: 4.8 million units), but also close closer to sales with the cross-fire vehicle of the entire group.”
The group’s head of food production promised the VW Currywurst more innovations, including a finished version, which contains with another Volkswagen product, the part number 00010 ZDK-259-101, known under the more common name: ketchup.
Volkswagen sold around 629,000 bottles of his VW Spiced Ketchup and 25,000 10-liter buckets last year. The company for the for the first time Distributed his ketchup to customers in the USA last year, whereby the free brand of Gewutzup Ketchup is flying from the automobile manufacturer’s shelves.
This story was originally on Fortune.com
