The e-commerce giant promised lightning From summer shops for Prime members Starts on Tuesday at 3:01 a.m. Eastern Time. For the first time, the Amazon, based in Seattle, continues the now mixed Prime Day for four days. The company started the event in 2015 and expanded it to two days in 2019.
Before completing the Prime Day 2025 in early Friday, Amazon said that it would fall off as often as every 5 minutes in certain periods. Prime members between the ages of 18 and 24, which pay $ 7.49 per month instead of $ 14.99, which are not entitled to older customers for reduced interest rates Free Shipping And other advantages receive 5% cashback for your purchases for a limited time.
Amazon’s executives rejected the potential effects of tariffs in the offers for the first day. The event takes place two and a half months after an online news report Speculation triggered That Amazon was added to be added Tariff Costs in addition to the product prices on its website.
Press spokeswoman of the White House Karoline Leavitt condemned the alleged change As a “hostile and political act” before Amazon made it clear, the idea for her inexpensive price was floating Storer but never allowed.
Amazon’s earlier success with the Prime Day Proceed sales And attract new members who have inspired other important retail chains Plan competing sales In July. Best BuyPresent Goal And Walmart Repeat the practice this year.
Like Amazon, Walmart adds two more days into his advertising mass, which begins on Tuesday and runs until July 13th. The country’s largest retailer provides its summer offers for the first time in shops and online.
To expect the following:
More days may no longer mean expenditure
Amazon expanded the Prime Day this year because buyers wanted “more time to shop and save”, said Jamil Ghani, Vice President of Amazon Prime, recently The Associated Press.
Analysts are not sure that the additional days are transmitted in more purchases Renewed inflation ensure And potential price increases by tariffs can be less willing to spend. Amazon does not announce sales of the Prime Day, but said last year that the event was reached Record -global sales.
Adobe Digital insights predict that the sales event from July 8th to 11th, 28.4% more than the similar period of the previous year, will include a total of 23.8 billion US dollars of online expenses. In 2024 and 2023, online sales increased by 11% and 6.1% in the comparable four days of July.
Vivek Pandya, a leading analyst at Adobe Digital Insights, found that Amazon to stretch the sales event to four days is a great chance of “really strengthening and accelerating the speed of expenditure”.
Caila Schwartz, director of consumer knowledge and strategy at Software Company Salesforcefound that the sale in July has generally lost some momentum in recent years. Amazon is not a Salesforce customer, so the corporate software company is not familiar in first -class days.
“What we saw last year was that (buyer) bought and then finished,” said Schwartz. “We know that the consumer is still very careful. So it is likely that we can see a similar pattern in which you come out early, you are ready to buy and then take a step back.”
Customs does not seem to influence the costs (so far)
In May, Amazon’s executives reported that the company and many of its sellers tried to exceed great import tax bills by canceling foreign goods before the tariffs of President Donald Trump came into force. And due to this step, a whole series of third -party sellers had not changed their prices at that time, said Amazon.
Pandya from Adobe Digital Insights expects discounts that are up to date last year And for other US individual trading companies, 10% to 24% discount on the proposed sales price of the manufacturers between Tuesday and Friday.
Salesforce’s Schwartz said that she found that retailers with their discounts become more precise, e.g. B. Promotion codes that apply to selected products instead of their entire websites.
Buyers could concentrate on the necessities
Amazon Prime and other sales in July have contributed to this in the past Expenditures for school and encouraged the requirements for purchase Other seasonal goods earlier. Analysts said they expected the US consumers this week out of fear that tariffs will make objects more expensive later.
Brett Rose, CEO of United National Consumer Supplies, a wholesale dealer of crowded goods such as toys and beauty products, believes that buyers will decide articles like Beauty Essentials.
“You will buy more everyday articles,” he said.
A look at the discounts
As in previous years, Amazon offered early offers in front of Prime Day. For the big event, Amazon said that it would have special discounts on Alexa-capable products such as Echo, Fire TV and Fire Tablets.
Walmart said Samsung Smart monitor costs 199 US dollars instead of $ 299.99; and $ 50 from a 50-inch Vizio Smart TV with a standard sales price of $ 298.00. Target announced that it had retained its 2024 prizes for important items on back school articles, including a 5-dollar backpack and a selection of 20 school materials of less than $ 20.
Some third -party sellers will expose the Prime Day
Independent companies that sell goods through Amazon make up more than 60% of the company’s retail turnover. Some third -party sellers are expected to hire first -class day and do not offer discounts to receive their profit margins during ongoing tariff uncertainty, said analysts.
Rose from United National Consumer Supplies said that he spoke to third-party sellers who said that this week they would rather take a sales aid than to use many of their pre-tack inventory and risk that their profit margins suffer later.
However, some independent companies that market their products to Amazon want to the first day for the inventory that they built up at the beginning of the year to avoid tariffs.
Home Duftance Company Outdoor Fellow, which comes over 30% of its sales over the Amazon Marketplace, receives most of the candle covers, labels, glasses, reed diffusers and other articles from China, said founder Patrick Jones. Jones feared high costs of tariffs and filled himself at the beginning of the year and roughly doubled his inventory.
For Prime Day, he plans to offer larger discounts, e.g. B. 32% discount on the price of a candle that usually reveals 34 US dollars, said Jones.
“The entire product we have at Amazon is still coming from the inventory that we received before the tariffs have entered into force,” he said. “So we can still offer the discount we are planning.”
Jones said he was waiting to find out whether the order he granted in June would do large customs tasks when the goods arrive from China in a few weeks.
