Devon Powers says There is one significant data point that no one has considered in the debate around the Summer Song of 2025, or rather, why it doesn’t really seem like this year: Donald Trump.
As media became less centralized – musical streamers replaced radio stations, Tiktok Killed the music video, and as well – as people consume music, and to whom they listen, became even more fragmented. But today, Trump represents a recovered avatar of cultural fellowship. He may be the closest thing in our society we have to monoculture. In the United States, he is the only thing that most people have all eagerly gathered, whether they are for or against what he is aiming for.
His influence reaches far more than Washington’s broken political arena, DC, Powers, and he could have impacted even on the musical charts. One of the reasons is no song of the summer this year “may have to do with Trump in a strange way”, a figure whose shadow looks great and has everything “in relation to the Change a cultural ruler. ”
“There was a lot of discussion at the end of the election season and just after Trump chose about whether country music predicted Trump. And I think there’s something for it. Now there are more conservative touch points in culture that people can’t really ignore the way they were before,” she says, mentioning the most important+ show Yellowstonethe return of commercial wives in a pop -up, and the Mavement. “Everything suits that.”
But there are also other culminating factors – a perfect storm of circumstances – who have contributed to an unpredictable summer for music.
For one, listening habits change again about streaming services like Spotify and Soundcloud, where flavors grow more eclectic, people dare outside their comfort zones, and loyalty to some genre seems to be a dying trend. The industry is also suffering from what amounted to an authentic crisis due to creative authority, as streamers are flooded by AI -slope, which has become a whole genre of its own. Then it is the Trump of everything whose dominant influence may represent a new version of monoculture, which even the music industry can avoid.
Powers that are Professor of Media Studies at the University of Michigan and author of On Trend: the business to foresee the future, says that his influence could actually impact on the music charts. She is not far away either. According to the middle -aged luminato A survey of musical trendsReleased last month, more music flows than ever before, but overall growth has slowed worldwide.
Even so, Christian music increases. The genre develops rapidly, as it is defined and as it is discovered.
“Traditionally, it existed in a fairly closed ecosystem, with limited distribution, niche advertising channels and a very specific public, especially in radio and retail,” says JJ Italiano, head of global music treatment and discovery at Spotify. “But as younger, streaming-native listeners became more prevailing, there was a place for a new wave of Christian and trusting artists to explore a wider sound.”
