Honor unveiled the Honor Magic V5 on Wednesday, July 2, as it seems to challenge Samsung in the foldable space.
honor
Honors touted the slimness and battery capacity of its newly launched mint phone on Wednesday as it presents new challenges to market leader Samsung.
Honor Magic V5 Goes will initially be available in China, but Chinese tech companies may bring the device to international markets later this year.
Which company, Leaving from Chinese technology giant Huawei in 2020hopes to stand out from competitors with key features of the Magic V5, such as artificial intelligence, battery and size.
Honor says the folded Magic V5 is 8.8mm to 9mm, depending on the color choice. The predecessor of the phone, the Magic V3 (Honor Skip Magic V4 name) is 9.2mm when folded. Honor said the Magic V5 once again weighs 217 grams to 222 grams according to the color model. The previous version was 226 grams.
In China, Honor will launch a special 1 trabyte storage-size version of the Magic V5 and says that the battery capacity of that version will exceed 6000 mAh, the highest point of a foldable phone.
With the increase in folding competition, Honor has been working hard to promote these features, although these types of devices have a small share of the overall smartphone market.
Honors and Samsung
According to data from International Data Corporation, folding volumes are less than 2% of the overall smartphone market in 2024. IDC added that Samsung is the largest player with a market share of 34%, followed by Huawei, with less than 24%. The honor rate is nearly 11%, ranking fourth.
Honor hopes to have its own foldable release of Samsung next week on July 9.
Francisco Jeronimo, vice president of International Data, said the Magic V5 is a powerful product of honor.
Jeronimo told CNBC, pointing out features like batteries.
“This phone continues to move forward to the bar, which will challenge Samsung’s upcoming seventh-generation foldable phone,” he added.
Thinness of foldable phone Has become the battlefield for smartphone manufacturers To attract consumers who want large screen sizes, devices must be provided without additional weight.
Analysts say Samsung is expected to release a foldability thinner than its predecessor and may be close to the scale of challenging Honor at next week’s event. If that happens, then honors will face more competition, especially against Samsung, which has a larger global footprint.
“The biggest challenge of honor is the advantageous brand equity and distribution scope of Korean suppliers,” Neil Shah, co-founder of Counterpoint Research, told CNBC.
The promotion of honor to international markets outside China is Still very youngthe company hopes to build its own brand.
Shah added: “In addition, if Samsung catches up with thinner form factors in the upcoming iteration, as it has been a true pioneer of folding, its vertically integrated expertise from displays to batteries, the differentiated factors may narrow the honor.”
Vertical integration refers to when a company owns several parts of the product supply chain. Samsung has a display and battery business that provides components for its folding boards.
Honor Talk AI
Smartphone players including honors also hope to pass AI features are available on their devices.
March, Honor Commitment Invest in AI at $10 billion Over the next five years, a portion of this will be spent on developing the next generation of agents that are seen as more advanced personal assistants.
Honors It is an AI assistant Yoyo can interact with other AI models, such as those created by DeepSeek and Alibaba in China, to create demonstration decks.
The company also marked that its AI agents can blow out taxis in multiple apps in China, automatically accepting the fastest rides to arrive? and cancel the rest.
