Once the honeymoon is over once it is over, how to deal with your problem Wedding dress More and more brides. After all, as a surrounding problem Sustainability Becoming more common, wearing an expensive dress a day seems to be wasted in more than one way within a day.
Given that the traditionally screaming brides are white, one option is Dyeing wedding dress– A route taken by Tori Smith, beauty marketing director, who ended in August 2024. Fashion. A bride in question? Gemma sorting Chilvers The baby pink dress spreads Last year I was written by this very magazine.
hapiness, Your own studio– The London label behind both brides’ wedding dresses were posted to Smith to ask if she was interested in road testing its new dyeing service, which will be launched this month with Cavan Jayne, a natural dyer based in Glasgow. “The idea of re-wearing is one of the reasons we set up labels; it’s something we’re very passionate about,” explained co-founders Jess Kaye and Rosie Williams. “The next natural step for us is to create an incredible in-house service that can actually achieve that for our customers and manage everything from dyeing to modification.”
After agreeing to try the service, naming her own service again, Smith was sent out a digital color sample and then received a physical sample made of the same material as her clothes, allowing her to “really visualize the appearance on the fabric.” The fact that your own studio uses mainly natural materials to create their wedding dress makes the process much easier. Jayne explained: “I have a lot of experience re-applying various types of clothing and find myself designing styles and fabrics very sympathetic.
