Instagram threads are close to capturing highest competitor X about mobile users, according to new data from market smart provider SimilarWeb. In June 2025, Threads’ mobile app for iOS and Android saw 115.1 million daily active users, representing a 127.8% year-over-year growth; X reached 132 million daily assets, as its annual growth decreased by 15.2%.
By comparison, decentralized Social Network Bluesky grew a huge 372.5% per year after a year in June, but its global daily active users remain quite a small number: only 4.1 million daily active users since June, the company’s estimates indicate. (In total Bluesky has more than 37 million registered users at the moment, its own data shows.)
Bluesky benefited greatly late last year after US presidential elections, as users left X in protest from its owner, Elon Musk, becoming closely allied with President Trump. However that initial growth began to slow down earlier This year. More recently, Bluesky has been in the receiving end of Some complaints That it becomes too much of a left echa room that could have pushed some users back to threads.
While Bluesky still has long -term potential because of how its Infrastructure Enables A more open, user-set form of social networks, the current race is now between threads and X.
Overall, the new mobile data suggest that threads could become a more significant competitor for X through iOS and Android, maybe eating more advertising dollars, which is just meta Money strategy for threads at the moment.
However, this competition is just a neck and neck on mobile devices, because X has an advantage on the web.
Similarweb found that the global daily visits of X are long before threads’, with the first seeing 145.8 million average daily visits worldwide in June 2025, compared with only 6.9 million for threads.
Here, threads are only just ahead of Bluesky’s 5.3 million average daily visits.
For Bluesky, the figure probably means that random users visit their website to read posts, but may or may not have been involved enough to download their mobile application. Meta’s threads put more of their focus on its mobile app from the first day, as it launched in front of the Web Program and sees more traction.
In the US market, things look a little different.
Bluesky saw 2.4 million average daily online visits in June from US users, higher than 985.2K of threads. Of course, X was still the one who hit, with 33.1 million average daily website visits in the United States
On cellphone, it was closer competition between threads and X, with the meta-owned social network seeing 15.3 million US daily active users in iOS and Android compared with 22.9 million for X. (Bluesky had a much smaller display, with only 1.1 million US daily assets on mobile, the company’s date.)
Bluesky’s long -term potential, meanwhile, may be less related to waves of new users who are protesting the policies of another network and more with its investment in a broader open social ecosystem. Those who go to Bluesky, simply because it is not X may not stay in the app if it does not immediately meet their needs, and they may return to X or instead to threads.
Those who go to Bluesky because of the technology it builds may be more likely to stay to see what it can create over time.
