“We are definitely women, we live in these clothes,” that’s the message Camille Perry and Holly Wright conveyed in the preview. For fall, the “these clothes” are heavy-textured: a pair of straight legs, soft dark green leather pants open the look book, replaced by a neckless camel cut jacket, hitting the thighs, then another longer dark chocolate brown version, and later a ridge dress. The latter is just one of the iconic dresses in the collection, the rest is thin, long-sleeved Maxis with collapsed necklines and experiments with bandage-woven fabrics wrapped around the body and shoulder shroud.
Although the duo is indeed their own clients, they constantly think about themselves and tove women outside of the team, observing “she” and “what she wants.” This ensures that they speak to a practical person with a tove design; to meet her needs and needs, and despite challenging her, there are only minor challenges. “Every season, there’s something pushing to evolve and keep moving forward,” Perry said. “All the signs are still there, but there’s definitely an effort to bring her in the direction.”
In addition to this metaphorical conversation, they have a continuous “public conversation” with customers, including buyers who work with them. According to feedback Perry and Wright, what is their desire for this season? Considering it’s a “strong category” for Tove, more knitwear (especially cashmere and merino blend together) and Merino blend together. After the footwear was launched last summer, the fall product was “comprehensive”, including Italian leather boots, alligator leather laces and Ponyskin Kabouche slippers. “They feel nothing, like the air on your feet.”
This relaxed quality described by Perry runs through the outline, the result of a lengthy accessory process. The dresses they designed became looser in such places, considering where the fabric might stick. “Focus on how to cut things so that they are likable to women,” Wright said. “It’s a consideration for women’s form; as women, we talk a lot. It’s just instinct: think about what she wants to call and show and what she might be right about.” Tove’s bottom line? “Wearability is always at its core, and she is never an object in the clothes.”
