Ulu Ventures sticks to its diversity strategy, raises $208M


While big corporations like Google And Meta Daring their DEI programs, Ulu Ventures, who just raised fourth $ 208 million of fundDo not plan to change its strategy to invest in various founders, the company told Wall Street Journal.

Co-founded by Miriam Riviera, Latin and former Vice President and General Advisor on Google, ULU uses a data-driven investment access to filter biases.

The 17-year-old company investing in seeds, hears that ongoing diversity efforts can raise risks under the new management. “If you stand hard today, you have to be incredibly buttoned,” one of the company’s partners told WSJ, implying that investing based on data does not mean that the company favors specific demographies of a founder.

Ulu’s limited partners seem to be on board with its approach to diversity. The company’s fourth fund is 50% larger than its third fund of $ 138 million in 2021.



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