Switch off the editor’s digest free of charge
Roula Khalaf, editor of the FT, selects her favorite stories in this weekly newsletter.
Unilever explores a sale of his healthy snack brand because the new chief chief of the consumer group pushes forward to tend to their portfolio of food and personal care and beauty.
The manufacturer of Dove Soap and Marmite recently turned to a number of consumer goods groups and food manufacturers to measure their interest in buying graze, according to the people familiar with the matter.
A banker appreciated this graze that Unilever Bought in 2019 for £ 150 million, a value between 50 million GBP and 80 million GBP would evaluate it during a sale. Unilever rejected a statement.
Graze achieved sales of 40 million in 2023. This is GBP compared to an annual turnover of 55.9 million in the year before the takeover of Unilever. The brand, which sells oat beams and packages with roasted corn, blamed the recent decline in the slowdown of the sales of direct-to-consumer sales.
Graze has suffered a loss of business under Unilevers owners every year, as was submitted in the British company House.
Unilever promoted his Chief Financial Officer Fernando Fernando Fernando to Chief Executive in March and replaced Abrupt Hein Schumacher, who had planned to sell food brands that generated a total of 1 billion euros in income as part of his processing efforts.
Fernandez continues with the plans of his predecessor as part of a shift in the focus on the categories of higher margin beauty, body care as well as health and wellness.
Unilever has sold Dutch brands Conimex and Unox as well as the vegetable brand The Vegetarian Butcher in the past six months.
Graze, which Unilever acquired by the private equity group carlylewas founded in 2005 as a snack box delivery service before delivering supermarkets and other retailers in 2015. Unilever integrated weapons in its broader operation last year.
Unilever bought the brand in direct consumer sales, which included the takeover of the Razor service dollar Shave Club 1 billion USD, and to meet the growing demand from consumers for healthier snacks.
However, the potential sale of graze is another sign that betting on subscription companies for the FTSE 100 company, which sold the Dollar Shave Club in 2023, no longer paid out after he had tried to integrate them into the group.
In April, however, Unilever acquired the Premium Cosmetics brand Wild Wild, which sells its products through his own retail channels and third-party providers.
The Anglo-Dutch Group has previously considered separating its entire food department, which achieved € 60.8 billion of € 60.8 billion last year.
Fernandez has not excluded a separation, but said that his two leading food brands, Hellmann’s and Knorr, the 60 percent of the turnover of the division, which margins were acckretiv and that the grocery store was still attractive as a whole.
Unilever previously handed over his tea business and his margarine business. The company is preparing to reduce its ice division, which later lists in the Netherlands this year.
