The fried chicken and caviar look like a quirky duo, but the pairing is signed by some of the biggest taste makers – stimulating the high and low dining movement. Fast food restaurants are now some of today’s largest fashion and cultural collaborators, building their influence beyond the culinary world. viceSpain’s leading Smash Burger brand, joins the sport by launching a new concept: Vicio Burger Club.
Currently, private member clubs are all the rage, so the Spanish company has joined the entertainment event to announce its official residence on White Island, one of Ibiza’s most coveted clubs. In the Night League UNVRS Nightclub, activation will adopt a brand new menu item: Chicken fingers with caviar. The unexpected dish is made of pickled fried chicken topped with indulgent premium 00 caviar and chopped chives, limited edition, in a collection-packed package, the perfect addition to a beachfront cocktail.
The club’s unveiling will be with the launch of the event, which includes a movie video inspired by the Black Man. The sci-fi-filled audiovisual journey takes viewers to another planet, where two secret agents are tasked with protecting a mysterious treasure box. At the end of the video, it is revealed that the treasure has always been chicken and caviar.
Want to get help in the “Rare” Chicken and Caviar duo at Vicio Burger Club? Learn more about activation unvrs.com.
