After 12 years in the beauty industry, as a reporter, facialist, consultant and head of beauty purchases in London, I see the beauty industry from every angle. I’ve tested thousands of products, negotiated with global brands, and spent years figuring out what’s worth hype (and what’s not). Now, I’m happy to bring this perspective to the British in the new monthly column, and I’m going to share my thoughts on the beauty products I really rate, especially those who fly under the radar.
Honestly: Beauty is supersaturated. There is always a new launch, viral trends and essential ingredients to grab your attention. But what about actually worth your time, money and top-notch shelves? That’s what I answer here.
From rich salty butter to Perfect striped topthe French are responsible for many things that I think are at the core of my personality. But perhaps their most enviable exit is French girl’s beauty– A magical mixture of stained eyeliner, good skin and a confidence that leaves the house with only one product in your schoolbag. From wearing perfection Red lips For those pharmacy shelves that feel like Aladdin Cave, French girl beauties with earthy and soft edges become part of the global beauty dictionary, which is immediately publicized and low-key.
The center of evolution is Violette Serrat, the founder behind the transformation of French makeup artists Violette_fr. I’ve been watching her YouTube tutorials for years, how she makes the blue graphic eyeliner or berry-stained lips fascinating, which is incredible, not a performance. Her aesthetic is effortless, but precise. Undo perfectly in the most fashionable way. So when she launched the beauty brand of the same name in 2021, I knew it wasn’t another vanity project. This is not the case.
Her minimum Easy to use formula has become a staple in my makeup bags, but recently released Lip Color (£30) is further proof. Scroll for my honest thoughts and swatches for every shadow.
Violette_fr Lip Nectars
If you think of it other Lip products, I hear you. We are overwhelmed by the formula that promises the best of both worlds, fried, lasting, shiny, but not sticky, and rarely delivered. But these are different. Lip nectar is smart, and it can be felt and completely addictive. I think the adults they live in Paris would wear: pure, influence, sensual but boring. It’s a colored kiss, knowing exactly where it goes.
What makes Lip Nectar so special is what it redefined Lip Color Can. Many of Tiktok’s reputation of viral lip glosses are watery, very dry formulas that make your lips beg for moisture. Violette uses a sharp water lotion. In short, this means that the pigment combines with your lips for a long lasting color, while moisture remains on the surface, creating a moisturizing cocoon that makes your lips feel nourished after hours. No stickiness, no skinning, no cracking – just soft, shiny colors that wear out like a dream. After applying, while the gloss does disappear, the stain itself can easily last for over six hours. When cleaning your face at night, you must remove it intentionally.
With four natural-inspired fancy treating as shadows, I tested all of these shadows instead of one missing the mark. Everyone will adapt to your tone slightly and emit it to its full color moment after application. If you choose, you can also adjust the intensity by layering it.
She said in a conversation with Violette herself, she said she likes to layer different colors to create custom p outs, even using darker tones to “line” lips to some extent, using lighter shadows in the center to increase dimensions.
shadow
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Dalia black lips nectar
Dahlias are the moody plums I’ve been looking for – deep, seductive and somehow flattering on warm and cool backgrounds.
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Lip gloss in batise
bêtise gives the freshly bitten berries flush, and this shade makes people ask you what clothes to wear.
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Pea’s lip color
Pois de Senteur is a soft sweet pink that gives the lips a credible, blooming fluff.
(Picture source: @ITS_RHEA For who wears the UK)
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Rose de Moab’s lip color
Rose de Moab is a soft coffee-side nude color with a polished look, not pale.
formula
This is not only a situation of sliding and moving, but also a complete sensory experience. The texture feels rich, almost like jam (actually Violette inspired), while the packaging (colored tube with a golden torch cap) is very elegant enough to be mistaken for a perfume bottle.
But not only that, they are Simple. I wore Dahlia Noir on a low-key date night, which was always on a non-alcoholic cocktail, some (glorious) pasta and kiss bye bye. I’ve touched the Rose de Moab on the zoom phone when I want to look polished without looking at “finished”. And, I’ve used the bêtise to make you feel like you – slightly elevated.
judgment
If your makeup bag is full of Lipstick That wasn’t sitting, Lip balm It disappeared within 10 minutes, the stain was more punished than pleasure, and the lip gloss was the antidote. It is sexy, innovative and elegant, only French and violet can provide. This is truly a standout in the ocean of lip launch.
What I like most about Violette_fr as a brand is that it never feels scary. Yes, it’s effortless, but in you able Sit with us. It is thoughtfully considered and intentionally inclusive. It is important that the tone spreads on the skin tone. It’s subtle, but you can feel it.
In an increasingly largest beauty landscape – harsh and more viral promotion – it’s refreshing to see brands slow down and perfect the product. It was reported that Violette spent years working on this formula, you can say. It doesn’t feel rush or redundant. Feeling necessary. This is the product you try once and then want to be in every handbag you have.
Shopping lip color
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Dalia black lips nectar
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Lip gloss in batise
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Pea’s lip color
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Rose de Moab’s lip color
Shopping More Violette_fr
Wrinkle-free liquid eye shadow with 17 shades can wear out like subtle eyelid washes, intense graphic lining, and also create the sexiest smoky eyes you’ve ever seen. Play it safely with the rich Café Serre or the bold Café Coffee in Paris la Nuit, a flashing crimson red.
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Boum-Boum Milk
