We tested Huda Beauty’s electric lavender setting powder

On a December afternoon, Huda Kattan sent Tiktok into a frenzy when she dusted electric lilac under her eyes and on her t-zone. Attempts to recreate the glitter powder quickly followed, with content creators suddenly becoming mixologists, mixing purple eyeshadows with their own set of sensors. SPOILER ALERT: It didn’t end well.

Fortunately, DIY is no longer required, as Kattan’s brand, Huda Beautyshe just put on a purple shade of her classic classic EasyBake powderproperly qualified Ube birthday cake. To cut through the click, I went to Kattan for all the details, and put the powder to the test. Ahead, all the info, plus honest reviews from team byrdie.

the product

Since Huda Beauty launched the loose powder in 2018, but the birthday cake is far, the most vivid of the shades, inspired by Kattan’s tradition to celebrate her birthday with her favorite ube cake. (For those unfamiliar, Ube is a type of sweet potato from the Philippines.) “I wanted to capture that excitement in this collection,” Kattan told Byrdie.

Rose-pink with an electric lilac color, Ube is the birthday cake, a silky and fuzzy formula you know. The shade is ideal for fair skin with golden undertones.

In addition to the loose powder, Huda Beauty is launching a limited edition Ube obsession collection, which is Blush filter shadow cream ube, and Faux filler lip gloss shadow uuu-baby.

the trend

If it was the year 2024 Baby Pink Under Eyes2025 is the lavender under the eyes. The idea of ​​using lilac powder is to brighten up both and add a little blush, creating a medium look. “The subtle pink pigment in this shade helps neutralize darkness, brighten the area, and blur imperfections,” says Kattan.

In terms of placement, Ube birthday cake shade is best for the under eye area. “I like to press powder with a puff, starting in the inner corner of my undereye and working my way up to the temples,” says Kattan.

Reviews

Derek Deng, Associate Content Editor

“I grew up in the touch of ice cream, so the launch spoke to me in particular. This powder has a dream. How much I enjoyed it on the skin tone. my baby pink under the eyes) but to my surprise, there is definitely a time and place for it.”

Star Donaldson, Social Media Director

“This lilac color is amazing to me. I’m under my eyes. My under eyes are brighter and I love that this powder gives it a soft, matte finish. I know it’s technically designed for under eyes, but definitely try it on my t-zone too.”

Eden Stuart, editor

“I was surprised when this worked so well for me! Since I have neutral undertones, this kind of powder makes me look terrible at first glance. But I’m glad I have this option: I think it looks bright. For me and my skin tone, it’s dead!”