Summary
- Nespresso’s Weeknd team originated for Samra
- Release includes new Unity and Accessories
- Available now in the United States and Canada
Nespresso and Weekndhandmade coffee brand, Samra Originslaunching a new series celebrating culture, creativity and daily rituals. Named after his mother, Samra Origins reflects Weeknd’s Ethiopian heritage and family traditions surrounding coffee. This collaboration is united with Nespresso I Samra Origins, a rich and bold barbecue designed to bring people together for a love of coffee.
The collection is now available in the U.S. and Canada, including a limited edition blend, a travel cup and a glass, all inspired by Weeknd’s Off Starge rituals and creative processes. The partnership is beyond the scope of the product, and Nespresso has also become the title sponsor of Weeknd’s World Tour, providing fans with exclusive experiences.
“Coffee is deep in my family culture – it’s about gathering, sharing, reflection,” the Weekly said. “Like music mix genres, our coffee brings people together,” added Philipp Navratil, CEO of Nespresso. As the partnership develops, more products are expected to drop later this year.
