What happened to Adidas & Zalando’s Lightspeed activity – fastbn

What happened to Adidas & Zalando’s Lightspeed activity


exist Recent sports,,,,, Adidas and Zalando Marking a new chapter in the Adizero Evo SL, visual performance shoes can also serve as a staple lifestyle outline. After exploring, the brands recently reunited in Berlin for an immersive display cabinet, which continues to change the perception of shoes.

and Adizero Evo The event is known for its extreme light, breaking into its trademark features with the overarching theme “Lightspeed”. Prior to this, the invitation letters designed by CGI were merged to high-contrast tones and flashing images, and were sent to guests to set the tone for the display cabinet. With the industrial Vollgutlager site remodeled with cascading wall-type digital displays, its unique sci-fi style is simulated on a large scale.

Special planning SetworxBerlin and Marathon Studiothe space has several laser devices for digital artists Lucas Gutierrez. From vibrant laser screens to crossbars flashing in profiles, his work engulfs guests in contrasting light to create a multi-sensory playground of versatile sporty and futuristic design. In addition, a bright curtain is ksawery computer It acts as a visual tapestry all night, flashing between abstract line drawings and a dedicated “Lightspeed” brand.

Elsewhere, headquartered in Berlin What’s wrong Enlisted DJ cheers and MEG10 Play a series of genre fusion sets from its community. Their hip-hop and dancehall sounds blend into electronic rhythms to complement each other with complementary performances that allow guests to match the speed of light to dance and celebration throughout the evening.

Review the “Lightspeed” event in Berlin by viewing the review video above.

Adidas Adizero Evo SL is now available in Zalando.





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