Nearly 100,000 car Buyers of 2025 Model Year Autos were asked what they thought of their brilliant new rides. The results reveal, to say at least. Want to know who was the worst performer? That ignomia goes to Audiwith embarrassing 269 problems reported per 100 vehicles.
However one of the most interesting discoveries of the JD Power Initial Quality Study (labeled as a “key find”, not least) concerned not annoyance with the Lack of physical buttonsNor, wonderfully, intrusive bongs of speed systems, but marked growth of “cup owner of frustration”.
“While it seemed that manufacturers had cups of cups, … Manufacturers are struggling to continue to be able to accept all different shapes and sizes [of containers] That’s more and more available, “says the report.
So it seems that despite the obsession of the car industry with Software-defined vehiclesMany buyers would leave any number of digital doohickeys, as long as there was enough room in their new cars for multiple big branches. Pay through the nose for a fantastic new car filled with Te Techniko-asa, ambient lighting, rear-growing seats, Dog fashions– does not stop automatic buyers to complain about insufficiently increasing drinks.
For several years, this long-term annual report on Benchmarking has advised car brands to pay closer to the cup owner Kvetching. The cylindrical gaps of space-or, in some cars, outflow trays, door spaces, fantasy ropes, or hinge pockets are still too small, clinging to many of the surveyed. Too small for what, though? Most likely Gargantuan Stanley CupsGiant Yeti Gallon Ramblers and the like such bladder buses, whose poured content could insert a desert into flowering.
Although central console real estate in today’s cars are overwhelming – especially now ever bigger touches became apparently essential in every self-respecting digital platform (and increasingly the Middle East and Australia‘s) Big-Drink culture dictates that cars do not shake on a cup storage.
It’s the little things
Twenty years ago, a Pricewater HouseCoopers report suggested that the number of cups in US vehicle was one of the most critical factors to reach the purchase decision for potential automatic buyers. That it remains equally essential today must rank with automatic program engineers, but it is not surprising Chris Fischer, Nissan’s engineer for cup owners. “This cup of cups works well is important for the satisfaction of customers,” Fischer tells Wired. “It’s a key decision making a car.”
Working from the North American Technical Center of Nissan in Farmington Hills, Michigan, Fischer is the Nissan Development Vehicle Manager, and along with a team of engineers on “cabin utility”, he tried to improve in-car beverage storage since 2015, when a poor cup of Cup owner of Nissan.
Cup owner is important to many consumers, he says. “If they’re crazy about a touchpoint every day, it will buy their desire to want this vehicle again.”
“Touch points are seriously important,” agrees Dick PowellCo -founder of London Headquarters on Design and Innovation Company Seymourpowell. “A great design is essentially about improving things, and when you enter a car -show, the touch points are the first interactions you have with the car. Like the [door] handle feeling? How is it open the door? Where are the cups? ”
