The retro-futuristic dinner grows to Santa Monica Boulevard in Western Hollywood, California curved, silvery and lined with two outdoor film screens, it seems that the flying plate sailed from the 1950s movie and rested in the parking lot.
The opening date has not been announced, but Tesla’s all-Night Diner, Theater and Firising Station is clearly on the way. Which means that the company leader, Elon Musk, is about to enter the hospitality.
In 2023 when Mr Musk Published on x He described that Tesla described dinner in Los Angeles as “Grease meets Jetons with overlapping”. As he often did, he laid his finger on the main culture mature for rediscovery-in this case of a dining room at the age of electric cars that need to be charged longer than needed to propose a tank-a visionary, gee-whohiz.
All of this was done by Tesla’s invasion of restaurants with a much more loaded viewpoint than it seemed to be a short time.
Building a complex with half an acre, designed by engineering and architectural firm Stantuchas moved rapidly since the beginning of September 2023. Above the white charging stations, which stand in a paved parking lot, such as tombstones, there are two raised screens that the application submitted in the building submitted in 2022 said that films last about half an hour, or roughly the time to account for the vehicle. Behind the curved walls and the dinner windows are quilted mobility blankets around circular banquets. Observer with sharp eyes noticed that Tesla has been updated With the code for dinner offer in January.
For many months, the company is approaching well -known chefs about food provision.
When Caroline Styne and Suzanne Goin who owns Lucca Group From the restaurants in Los Angeles in 2023, they asked Tesla about the operation of dinner, decided against it. The restaurant would not have a license for alcohol, said Mrs. Styne, which caused the economy to be demanding, and besides, “We are not going in dineration of people.”
Mrs. styne has not changed her opinion, but now the automaker sees differently. Last week, Tesla was replaced by an electric BMW.
“This person has taken over such a major role in everything that is happening and affects everyone’s everyday life,” she told Mr. Muska. “And it’s so crazy when you think this person wasn’t even elected.”
Wolfgang Puck Cateringwhich provides chicken affection and other meals for the annual party after the Academy prices, also addressed Tesla at about the same time, according to a person with knowledge of discussions that asked for anonymity to talk about confidential interviews. The company did not respond to the request for comment.
The project is so carefully guarded that groups of restaurants must first sign a confidentiality agreement, which prohibits the publication of the agreement itself under two people who have applied for anonymity because they signed it.
Tesla did not respond to the request for a comment.
For many chefs, a prayer would be answered for many chefs that offer a chance to run an innovative restaurant that is virtually guaranteed to attract attention. In the interviews, several restorers said they would be interested if they called Tesla.
“It sounds exciting,” said chef Walter Manzke, who owns Republic In Los Angeles with his wife Margarita. “The next day she told me she wanted to buy Tesla, so I can tell you which side she is.”
Chef based in New York John Fraser said that some time ago, he and other people in their group, JF restaurantHe began to talk about food with a gaseous station, a genre where they saw room for improvement.
“Whenever the placement or style of food is changing the way in which food and drinks are incorporated into our lives, I want to get involved in it,” Fraser said. “This location is likely to do it because it changes the idea of a petrol station or a mixed store.”
While Tesla’s vehicle registration in California last year dropped by about 12 percent, Model y was still far away and on the best -selling new car in a state. Few American cities have taken Tesla as quickly and enthusiastically as Los Angeles, where high gas prices, warm weather, environmental awareness, local politicians and the company start in an electric car plant to see Tesla, sometimes like the default manufacturer of the city.
Early affection for Tesla inspired Shake Shack To approach the company with a proposal before the first placement in Los Angeles in 2016.
“We said,” We’re in the country of tesla – why don’t we see if they want to put some charging stations for our parking lot? “Danny Meyer remembered, who helped find Shake Shack. The electric vehicle manufacturer wasn’t interested at the time, Mr. Meyer said.
He said he didn’t talk about the Diner project and would probably not bring it.
Before his restaurants entered agreements with museums, Ballparks, and so on, Mr. Meyer said: “We will ask ourselves whether our work of art belongs to this framework.” As for Tesla, “This is not a framework I would choose,” he said. “Maybe I should have 10 years ago, because I think he had a different shine at that moment.” At that time, the brand “concerned the environment,” he said. “It looked like a pretty great thing.”
Chef Paul Khan, One out of hospitality He said in Chicago that he would not be interested in cooperating with Mr. Musk for several reasons. “I prefer to avoid madness and tilt into unity,” he said.
Many restorers are reluctant to express any view of Tesla because of combat opinions, both for and con people have about society now.
“I wouldn’t imagine most of my friends to say yes,” said chef David Chang, who lives in Los Angeles County. “But I couldn’t imagine saying that, either because of the polarization of both sides.”
Some controversial problems were called the third iron American policy. Now the whole American policy is the third railway. For restorers who are used to creating their values on questions as the environment and the immigration part of the image of their businesses, navigation in cross -sectional parades of public opinion can be demanding.
Every chef with other restaurants would have to take the reputation of Mr. Musk in the number of before signing the agreement, said Max Block, founder of the Los Angeles communication agency Carvingblock. On the other hand, dinner where drivers can watch a movie from their charging station while the carhops supplied on cylindrical skates – as Mr. Musk suggested – would address what Mr. Block called “culture where people dinner for experience”.
