Welcome this Who wears what podcast. Think of it as you’re directly to designers, designers, beauty experts, editors and tasters who are shaping the world of fashion. subscription this Who wears what podcast exist Apple Podcast and Spotify.
In her widely acclaimed Anna Wintour, a fashion and culture journalist and New York era Bestselling author Amy Odell has a new project: Guarens: Biographyis the biography of the actress and the founder of Goop Gwyneth Paltrow. From extensive interviews and meticulous archival research, Odell (Odell)90s fashion Idols are polarized health tycoons, providing a subtle portrait of a cultural figure who has attracted the public for more than three decades of history. In this episode, Odell shares insights into shaping the voice of her narrative and reflects on whether she would ask Paltrow a question.
In the latest episode Who wears what podcastwho dressed co-founder Hillary Kerr discusses her latest work with Odell, shares insights into the voices that shape her narrative, and reflects on a question she would ask Paltrow.
For excerpts of the conversation, scroll below.
Your last biography, the incredible intimate biography of Anna Wintour, is also great. Why do you focus on Gwyneth Paltrow for this project?
Not many people have a real impact on culture, and Gwyneth Paltrow loves her or hates her, but has a real cultural impact. She has been in the eyes of the public for 30 years. She is a magnetized person and is also very polarized.
I interviewed more than 220 books of material, from people who worked with her to people who filmed movies with her to friends. I want to pull the curtains to who she is, because of the countless glossy magazine profiles about her. What I learned is that these profiles actually only capture the surface of who she is.
What is the most surprising of all the things you found out about her early life?
I was most interested in Spence’s general dynamics, and I think it informed her character in an important way. Her early life was in California, where her parents worked. They have a house in Santa Monica, and she goes to a school there, where there are more Nepo Babies because of the lack of better tenure.
Then, coming to New York, it was another experience with the children of Spence (Nepo Babies). They are even more so, finance for Nepalese babies, big law Nepalese babies, billionaires and Greek princesses (written princesses from Greece), who will interview Queen Elizabeth and others for advanced projects.
What is the most interesting thing you’ve found about the Goop Empire?
What fascinated me the most is that celebrity founders are both an asset and a more challenging company for those working there. I believe Gwyneth has a great advantage as a leader and founder of the business. She was the first to say, “Hey, why would I use my image to promote other brands, such as Estee Lauder and American Express (or other brands she has worked with)?” She questioned this when she could use her image to create her own brand.
So she launched Goop in 2008. Looking back at 2008, social media was hardly there, as Instagram launched in 2010. And, not necessarily a given that celebrities, especially actors, will be doing it on social media and building these online audiences. She really worked very early on building business online and creating newsletters. In this way, I think she was the original influencer.
Guarens: Biography
Amy Odell
This interview has been edited and condensed to ensure clarity.
Explore more:
