Recently searching for my local Sephora A new foundationI face the usual dilemma: As I drive along the skin-colored rainbow, the last choices are getting fewer and fewer. My skin tends toward more chestnuts or roasted browns – over the years I had to mix and match different shades to make a job.
I can’t have to give up how many skin tones just because I can’t find a shade that suits my skin tone, and I know this problem has exacerbated people with deeper skin than mine. This is a question of the experience of many people of color – as evidenced by friends and peers’ recommendations, or more prominently on social media where Tiktok developed to the foremost social listening platform, which is open communication between brands and the consumers they serve. Even nowadays, it feels like the service ends with a certain complexion.
“I started creating beauty content because I couldn’t find myself in the beauty space,” Golloria GeorgeIs a beloved content creator with 3.2 million followers on Tiktok, tell me. Her experience as a dark-skinned South Sudanese woman inspired her journey of influence first. George is tired of Try the “deepest” shadow In the brand’s skin tone release, it was just found that it was still not deep enough or insufficient and was not included at all. “Shadow inclusion is not a pre-planned task, but an experience of life. Talking about it is a natural response to always being ignored.”
Makeup artist Danessa Myricks It said that after the Black Lives Matter movement in 2020, consumers did start to give feedback. During the year of demonstrations commemorating George Floyd and the rise of Black Lives, many brands feel urgent to show their inclusive efforts (VIA movement and social media posts) the actual product they launch. Many brands are watching Rihanna’s Fenty beautyit was released in 2017 and was 40 shadows at the time Pro Filt’r Foundation and establish new standards with beauty consumers. “I don’t want the woman to (say), ‘That’s cute, but it can only be very good for her,” Rihanna It is reported That year at her cosmetics brand global launch conference. “I want something I like all The complexion may also fall in love with it. ”
At first, brand choices reacted, but now they seem to have lost momentum. Myricks told me that Zoom told me, “I think brands might feel stressed, but it’s not really conversation, but it’s not really real because race estimates we’ve gradually dwindled a few years ago and some brands are back to the business as usual. “It’s clear that the brand’s real intentions are, and that’s what I see, and that’s what I see people react to it.” ”
I often find it easy to make a brand that makes products for anyone and everyone “Popular.” As a black woman, her work is essentially a review and consulting in the product industry, I have to stare at the people who have what and don’t work for me, and the people I serve through writing and editing.
