Looks like Apple has its first bonus ticket store.
The company has already produced critically acclaimed and awarded movies for Apple TV+. In fact, while Netflix has reportedly spent millions in their Oskar campaignsApple’s “CODA” remains the only film produced by streaming service to win the Academy Award for best image.
However it was a different story at the box office – best, returns decreased from ambitious budgets, and with “Argylle”, the company had a spectacular flop. Last year, Apple reportedly decided To scale both budgets and theater throws, leading to Canceled projects and criticism of directors.
Things ultimately turned with “F1” – currently the number one movie in theaters, on-track to earn $ 55.6 million This weekend at the home ticket office. With $ 144 million in global ticket sales, “F1” will soon exceed “Napoleon” ($ 228 million) as Apple’s largest income movie.
The director of “F1”, Joseph Kosinski, previously helped “Top Gun: Maverick”, and in many ways the new movie sounds like a loose copy of the “Maverick” formula, combining realistic, you’re here cinematography (Brad Pitt really drives those cars!) With family storytelling about an older veteran forced to work with a young protagonist who needs to learn a thing or two about an outdated, analogous grain.
“F1” (which is distributed in the United States by Warner Bros.) probably benefited from the increasing US popularity of formula one race, fed in part by Netflix’s documents “drive to survive.” Much of it was filmed at actual formula one races, and driver Lewis Hamilton also signed as a producer.
Tim Cook, Apple Director General, even joined Hamilton for A varied covering story In which Cook said the company could “bring some things that were uniquely Apple to the movie, like our camera technology.” The plan, he added, was “to have the whole company to support it as well – our retail operation and everything.” (Not all customers pleased the crossover.)
While Apple’s bet seems to pay, it is not clear whether “F1” – with a reported budget of over $ 200 million – will actually make a profit in theaters. Prior to its release, one box office analyst Said a vulture That even in success, the movie “may end up being a very expensive commercial for original content on Apple TV.”
