Summary
- Zegna left the Milan runway and held an SS26 show in Dubai. The collection blends tailor-made details with a laid-back silhouette decorated with a mix of summer checks, stripes and dessert tones, green, pink and red.
Zegna Take its runway demonstration from Milan for the first time to showcase its SS26 series in Dubai and bring the “Villa Zegna” brand experience of its trip to its destination.
Live piano performances from British singers and producers begin James Blackthe runway show is easier than the grim modern sensibility Zegna proposed in the last season. The opening look is made of a variety of lightweight, pretreated fabrics covered with desert tones and stripes. The look features pop-up collars, open chests, barefoot sandals and clothes tied up at the neck and waist, further emphasizing the holiday ready mood.
Zegna then takes a wave of green oasis to bring the audience to the emerald oasis, featuring a range of lime, olives and forest greens. Textured linen, light wool and glossy silk are used for tailor-made shirts, two-piece suits and pleated shorts. Key design details include safari-style utility pockets, monks and camp collars, and deep V-necks.
Finally, the show ends with a saturated sunset palette that includes violet pink, warm coral, maroon and deep Bordeaux red. The booming finale shows Zegna’s expressiveness and youthful side and communicates Gen Z’s tastes with candy-colored pieces including pink, oversized waffle polka polos and high-cut pink dress shorts.
Given the country’s growing luxury customers, known for its luxury shopping malls and futuristic giant towers, this wealthy UAE desert city is a major market for the brand. according to WWDin 2024, Ermenegildo Zegna Group, which also owns Thom Browne and Tom Ford fashion, has sales of more than $700 million in the European, Middle East and Africa, accounting for 35% of the group’s revenue. Zegna has six stores in the city, as well as other Middle Eastern outposts in Abu Dhabi, Kuwait and Türkiye.
Please refer to the gallery above for the Zegna SS26 series.
