CVS is finally ready to unlock the treasures they put behind a lock and key – as long as you are ready to give the company another peak to your personal information. According to a Report of The Wall Street JournalThe pharmacy -giant tries a pilot program that will allow customers to unlock closets and shelves with the CVS -App.
The program is currently being piloted in three stores such as an attempt to facilitate some of the pain points that customers continue to experience in shops that have grown increasingly out of place, demanding people stand around waiting for too -worked staff to open the deodorator key box for them. If the lawsuit proves successful, the company plans to roll the program to 10-15 stores, with the ultimate goal of full-scale deployment across the country.
The new CVS system to allow customers to unlock common goods that have been placed behind Plexiglass will work mainly through the company’s app. People hoping to actually be able to take things off the shelves, as they would do in a normal store, will have to download the CVS program and register for the company’s loyal program. You will need to be logged into the application and connect to the WiFi’s WiFi, then enable Bluetooth connectivity on your device to activate the feature that allows you to unlock the cupboards. Shockingly, this is an improvement in comfort.
The introduction of the ability to unlock products in stores, in addition to being the solution of a problem that CVS has caused by itself, is part of a broader effort to transfer more people into the CVS ecosystem -ap, where the company can cultivate data. The company tried to position itself in the center of the people’s health, and last year it tapped Deloitte Digital to reimagini his mobile app In a way that more effectively utilizes user information to serve them advertisements, offers and only generally keeps them locked in CVS.
According to the newspaper, the company soon plans to load the application with AI functions, including “a search feature powered by a generative AI.” Who is great, of course nothing bad will happen Allowing people to have their health questions answered by a machine known for hallucinating information.
Anyway, shout to CVS to successfully create an information loop that results in customers willingly participating in additional surveillance. They created a false problem (mass retail theft) Lock their products, inconvenate customers, only to create a solution to that constituted problem that requires those same customers to transmit their information so that their behaviors are tracked and monetary. A nice little operation they went there.