ksubi and Montola are two labels that run on the cornerstone of cultural eraists. Australian denim dressmakers and Nigerian-born London designers are abiding by the times and trends of youth culture, and each insists on undermining these trends in their own unique ways.
That being said, it makes sense that these two labels have been linked to the debut collaboration, which bridges the boundary landscape vision of each brand. The pair leaned towards the Y2K style, offering numerous Gen-Z-style outfits, in a blunt 2000 campaign shot by Jessica Mae Propper and by a lineup of up-and-coming rappers, Suki Baby: Ski waterStrawberry, Chloe Spence, Izzy Spears and Khadi.
Grugged Los Angeles-style visuals are made with a young tastemaker in a compilation of new subversive styles of capsules. There is a painful distress next to the custom cheetah print pattern and the new denim style that is close to you, as well as an amazing Dubin pattern surface – one of which is a contemporary reimagining as a contemporary reimagining Ksubi’s ultra-low Jean from the early 2000s.
Take a closer look at some of the stills from the nostalgic campaign video below.
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“As a pioneer of today’s leading designers, Mowalola ranks on the list of people we want to work with,” Ksubi creative director Pip Edwards explained in a statement.
“As a brand that welcomes the controversy with open arms, Mova’s provocative approach to design and creativity is too tempting to ignore. It quickly became clear when we started to blend the world and iconic styles that we had mastered very exciting styles. Seeing the brand through Mova’s lenses and VICE VISSA allows us to drive Brands’ inspiration and achieve a true creativity and achieve consistency and achieve consistency.
Ksubi X Mowalola Cooperation Capsules are now live ksubi As well as Mowalola’s official online store and all Ksubi storefronts around the world.
