Here is my annual critical evaluation of Super Bowl ads. This is the Pregame edition, with all the available national commercials I could watch; The list will be updated after Sunday’s game.
So far trends? Nothing controversial, as you would expect, but also – and perhaps for related reasons – very little creativity. It’s a bad year for advertising; Those at the top of this list are not much better than the average. More places than usual depends on the attraction of the relative celebrity (which is almost certainly male). The concepts have defeated ideas – there are plenty of gloomy, too complicated stupidity and power in a simple, effective narration or mood setting.
(You may not see any ad on the game and you can see ads that are not listed here. Different broadcasting and streaming platforms will have different commercial selections and some ads will only be displayed in certain regions.)
Own promo promo, nfl “Someone,” It affects high-made, we can’t-all-you-get-along-and-along way. Its implicit approval of diversity and integration offers a muted contrast to the league decision to give up “ultimate racism” Slogan of the end zone.
No. 2
Stella Artois
David Beckham learns that he has a secret twin that will show up as Matt Damon. A reasonably charming and Ben Affleck will never get old.
No. 3
Squarsespace
Actor Barry Keoghan runs a donkey around Ye Olde Rural Ireland (back in the world “Banshees of Inisherin”) and supplies customers website by throwing laptops to the farm and window windows. It is cute, even if it is designed to ensure that Keoghan shouts “Squarespace!” Every few seconds.
Stylish ad “Hello Again”, scheduled for a pregame show, is trying to remind us why we once loved Starbucks. And it does!
No. 5
The basis for combating anti -Semitism
Snoop Dogg and Tom Brady trade for 15 seconds and spit out general reasons to hate each other. Their celebrity is a distraction from a report of tolerance, but when Snoop, now snoop, says, “I hate things so bad that we have to advertise about it,” he still hits home.
No. 6
Hexclad
Gordon Ramsay is accepted to cook for a visiting alien played by Pete Davidson. The scenario is smart, although the Ramsay-to-Davidson ratio is exactly the opposite of what you would like.
Those who have noticed Grumps Aubrey Plaza and Michael Shannon show their salinity because Ritz’s biscuits are salty. )
No. 8
Scientific mothers
The probable progress of climate change is mapped on the timeline of the newborn life. A little clumsy and sacred in his execution, but in his sentiments unsurpassed.
No. 9
National advertising for personal assistant Gemini Google is likely to be the most pleasant production in the field. If the use of Capa-Esque family moments to humanize the voice of the generated AI, which trains you on a job interview, but it creates you completely, do not hesitate to move it to the bottom of the list.
Dylan Bradshaw and Nate NorellThe winners of the $ 1 million competition have created an ad with something that most agencies do not care: a story. It’s vague – an alien is trying to struggle with a bag of Doritos from its human owner – but it’s there.
No. 11
On
Roger Federer and Elmo are debating the spelling of the logo on federer’s shoes. There is also a cohesive idea, but so, it’s Roger Federer and Elmo.
No. 12
Stōk
Channing Tatum teaches real players of Wrexham football club in Wales – the subject of the “Welcome to Wrexham” series – how to do celebrations. It is always fun to watch tatum move, although no one remains on Earth on evidence of this and any number of films.
Catherine O’Hara and Willem Dafoe as Pickleball that play beer is a nice idea, even if it takes too long.
No. 14
Nerds
Shaboozey, a wave of “bar song” and his visiting performance at “Cowboy Carter”, sings “What and Wonderful World” supported by a gigantic, red, trumpet rubber in a moderate but pleasant and colorful place.
No. 15
Doordash
The presence of an eye -catching comedian Nate Bargatz increases this otherwise indifferent (but frenetic) place in which he uses money to save on deliveries to clone himself.
Antonio Banderas is absolutely in a joke and is fun to see how he is transformed by his Bosch refrigerator. However, the device and tools are losing points for a special decision to pair Banderas with an actor playing wrestler Randy Savage, who died in 2011.
No. 17
Häagen-Dazs
Vin Diesel and Michelle Rodriguez, in a cold car on the coastal highway, slow down to enjoy ice cream bars for sweet sound “Cruisin” Smokey Robinson. The game on their “fast and furious” personnel is negligible, but to look at them.
No. 18
Budweiser
Are young men who drive beer, to a soft nostalgic move Clydesdale, who wears a barrel over the landscape to the sound of Bellamy brothers? It’s a perennial thought. But the horse is very cute.
Issa Rae’s indestructible probability is decorated with a number of mild gags about irritating the tax season.
No. 20
Ram trucks
The fairy tale is redesigned as a comic blockbuster, with the ubiquitous Glen Powell – whose anode magic is obviously perfect for the current moment – in the role of Goldilocks and pickups replaced by porridge.
No. 21
Skechers
Andy Reid, who will be on the side line as a coach of Kansas City chief, is a more natural pitchman than you could expect. He also seems to be aware that advertising in which he is occupied as a part -time hand model to sell shoes makes no sense at all.
To the sound of “Born to Be Wild”, four grandmother women accumulate into a convertible and participate in strenuous and slightly supportive antiquity. Everything feels a little disproportionate to what is sold, which are floor mats.
No. 23
Pepsi
The soft drink brand will revive the challenge of Pepsi and build zero sugar against each other, with a definitely utilitarian announcement that has a pleasant touch of focus (what looks) on a 50 -year -old television.
No. 24
COORS LIGHT
Human sloths move very slowly through their routines in the office, gym and other places on Monday after Super Bowl. The fact that the case of Coors light is a suitable accompaniment for their dazed state seems to be a mixed message at best.
Meg Ryan and Billy Crystal are united at Katz’s to pretend another orgasm, this time inspired by mayonnaise. Crystal reactions are trouble -free, but the punch is not brought.
No. 26
Nerdwallet
A high IQ Beluga whale with Kieran Culkin’s voice acquires a mobile phone of Klutzy’s person. It seems that the news is that we are an unfortunate plant completely dependent on the Internet and who can argue?
No. 27
Meta
Chris, Chris and Kris (Hemsworth, Pratt and Jenner) attach sunglasses with A-Ban with technological giant. This pair of occasional entertainment places sends a reassuring message that contemporary art is just the fun, with all the joke and grace you would expect from the technology giant.
A young agricultural girl, left when everyone else is heading for fields, plants and tends to be abandoned potatoes. AW factor is very high; The sudden beer at the end of the public service announcement for family farms is appalling.
No. 29
Uber eats
One of two excessive ads with Matthew McConaughey (see also Salesforce, below). Portraits Kevin Bacon, Greta Gerwig and Martha Stewart are nice, but is it the best time to make jokes about conspiracy theories?
No. 30
Salesforce
McConaughey and Woody Harrelson are attractions in a forced and laughter scenario that includes outdoor sitting restaurants and heavy rain. The product is probably an artificial intelligence that booked the tables of the restaurant more intelligent than other AIS.
Beloved actor Walton Goggins, with the risk of becoming a little less beloved, Shills for Godaddy’s Airo business instrument in a too busy place that ends as a plug for his own Walton Goggin glasses.
No. 32
Dove
This place for public services from the soap dealer and other personal care items shows a delightful three -year -old girl who runs on the sidewalk, and then stands on the title that when he is 14, he hates her legs. Message about positive pictures of the body never passes.
No. 33
Instacart
Delivery with grocery such as Stampede, with well -known mascots of the brand – chef Doughboy, a green giant, a grinning pitcher – races on the landscape to arrive together on the threshold of the house owner. It looks like a recipe for breaking.
If you are not aware that the face on the Pringles logo has a mustache, this place with a high concept-will be his flying celebrities that get into the store to get more tokens-more than a little confused.
No. 35
Bud Light
Comedian Shane Gillis and Rapper Post Malone Star in Deadpan from the suburban backyard, with cultural undertones and undertones that resist simple analysis. Peyton Manning is falling to lend people people.
No. 36
Booking.com
The reservation service promotes its promise “something for everyone” scattered haircut of hotel misfortune, which is unlikely to appeal to someone especially. Different muppets will perform a portrait.
An animated seal with face and voice, yes, Seal sings a parody of the hit “Kiss From and Rose”. It can trigger nightmares, even if you have to admit that “my fins cannot hold the mountain dew that shame” gives so many sense as “and now that your rose is in flower, the light will hit gray. ”
38
Disney+
Imagine a world without “Star Wars” or “The Simpsons” or “The Bear”, this bland place for Disney’s streaming offer could make you think: “Yeah, that wouldn’t be that bad.”
No. 39
Circular
Adam Devine of Pitch Perfect by chance orders 100,000 water bottles, a gag, which binds to the real reveals, which is said to be taking place during a Super Bowl. It is hard to say which is more annoying: advertising or idea to spend money on water bottles.
Confused lovers of candy “chocolate lava” of society are trying to eat real lava. It’s a scraping head.
No. 41
Totino’s Pizza Rolls
Would you create your campaign for frozen refreshments on an animated alien who looks like a pedestrian sticker of heartburn?
No. 42